The Saudi Tourism Authority (STA), led by Ahmed Al-Khateeb, has concluded its participation at World Travel Market (WTM) London 2026. The three-day event strengthened Saudi Arabia's engagement with global tourism partners and industry leaders.
STA joined 37 tourism partners to showcase the country's expanding tourism offering. The programme included destination presentations, strategic partnership signings and meetings with international travel industry representatives.
A key announcement was the opening of reservations for Dream of the Desert, an ultra-luxury train scheduled to begin journeys in October 2027.
The train will take travellers through Saudi Arabia's northern regions, including Al Jouf, Hail and Al Qassim. It will combine luxury hospitality with cultural experiences along the route.
STA also highlighted AMAALA's growing luxury hospitality offering. The destination forms part of Saudi Arabia's plans to develop premium coastal tourism experiences.
Through its WTM London participation, STA reinforced its focus on luxury hospitality, cultural tourism and seasonal attractions. It also aims to build long-term partnerships with the global travel trade.
The initiative supports Saudi Arabia's wider tourism strategy to strengthen international connectivity, attract visitors and develop its position as a global travel destination.
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