The Hong Kong Tourism Board (HKTB) has launched its Only in Hong Kong campaign in London, featuring 50 iconic black taxis decorated with colourful neon visuals.
The campaign will run until January 2026. It comes as UK visitor numbers to Hong Kong rose 14% year on year between January and August 2026.
The campaign celebrates Hong Kong’s distinctive contrasts. Its logo draws inspiration from traditional Chinese seals and neon signs. It invites visitors to explore the city's sights, sounds and flavours.
“Only in Hong Kong is a global campaign, and we were determined to give it real presence here in the UK,” said Anette Wendel-Menke, Director for Europe at HKTB.
London taxis promote Hong Kong travel
The 50 taxis will travel across London, reaching people during their daily routines. The campaign aims to inspire audiences to imagine their own Hong Kong adventure.
The London activation forms part of a wider campaign launched across 22 markets. It uses digital, social media, broadcast and outdoor advertising to strengthen Hong Kong’s appeal as a travel destination.
Hong Kong targets international visitors
The HKTB is a government-supported organisation that promotes Hong Kong globally. It aims to increase tourism’s contribution to the local economy and improve the visitor experience.
Through the Only in Hong Kong campaign, the board hopes to build on growing UK visitor numbers and reinforce the city’s position as an international travel destination.
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