The Tourism Authority of Thailand (TAT) became part of this year’s Harbin Ice and Snow Festival through a photo exhibition and cultural showcase at the Nihao! China: China Ice and Snow Tourism Overseas Promotion Season 2025.
The event formally opened yesterday, 5trh January, and will run until Wednesday, 8th January, to commemorate the longstanding friendship between Thailand and China.
In her opening remarks at the launch, TAT governor Thapanee Kiatphaibool said: “The photo exhibition and cultural performances illustrate Thailand’s charm and serve as a bridge to inspire Chinese travellers, who are integral to our goal of welcoming 39 million international tourists in 2025.”
TAT’s involvement at the Harbin Ice and Snow Festival, which draws in around 40,000 visitors a day, strengthens Thai-China cultural ties while encouraging high-spending Chinese travellers to visit Thailand.
Bringing sunny Thai charm to wintry China
At the heart of TAT’s presence is the ‘Thai Charm’ Photo Exhibition, an inspiring visual journey showcasing Thailand’s rich cultural heritage, unique traditions, and vibrant tourism experiences.
Through the lens of the 5 Must Do in Thailand concept, the exhibition captures the essence of Thai hospitality and offers a glimpse into the nation’s diverse travel offerings.
The exhibition connects Thai culture with Chinese audiences, emphasising mutual appreciation and inspiring travel plans. Visitors can explore everything from tantalising Thai cuisine and exciting activities to local crafts, hidden gems, and unforgettable performances.
The diversity of timeless heritage
TAT added a vibrant cultural dimension to the Harbin Ice and Snow Festival 2025 with a series of live performances showcasing Thailand’s diverse heritage.
Highlights included a celebration of Thai traditions through greetings, cuisine, and cultural practices; a graceful southern Thai dance featuring delicate movements and melodious music; and a lively central Thai performance traditionally seen in festive processions.
The showcase also featured a performance from the Isan tribes of the northeast which blended bamboo percussion with elegant umbrella dances, a jubilant portrayal of mythical beings symbolising unity and happiness, and a grand display of cultural treasures from all regions of Thailand.
Aside from these events, TAT has planned a grand Chinese New Year celebration in Bangkok’s Chinatown.
This celebration aims to deepen ties between the two nations and attract travellers to explore Thailand throughout the Amazing Thailand Grand Tourism and Sports Year 2025.
