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Tourism Authority of Thailand
Asia

TAT x LCFC Premier League event highlights Thailand’s soft power

The Tourism Authority of Thailand (TAT) in partnership with Leicester City Football Club (LCFC), staged a high-impact promotional event during

Asia

StarCruises marks the Star Voyager’s inaugural sailing from Thailand

The recently revitalized StarCruises brand commemorated its inaugural sailing from Thailand with the arrival of the Star Voyager at Laem

Asia

Tourism Authority of Thailand brings its country’s best to Bhutan

The Tourism Authority of Thailand (TAT) hosted its first-ever Amazing Thailand Festival in Bhutan 2025 from the 19th to 20th

Annual Reports

Traveloka reveals the top Thai destinations for Songkran 2025

With Songkran coming up next week, Southeast Asian online travel platform Traveloka presents its insights on the most popular Thai destinations for the holiday.

Asia

Thailand boosts its soft power via Thai Fight Rome 2025

Tourism Authority of Thailand (TAT) is advancing Thailand’s Soft Power strategy through Thai Fight Rome 2025. 

Global

TAT partners with Expedia

The Tourism Authority of Thailand (TAT) has entered into a strategic three-year partnership with Expedia Group to accelerate quality and sustainable tourism growth across the country. 

Asia

Tourism Authority of Thailand launches Amazing Thailand Health and Beauty initiative

The Tourism Authority of Thailand (TAT) officially launched the Amazing Thailand Health and Beauty initiative.

Asia

Tourism Authority of Thailand celebrates 65th anniversary

The Tourism Authority of Thailand (TAT) marks its 65th anniversary today, 18th March, celebrating decades of dedication to establishing Thailand as a world-class tourist destination.

Annual Reports

Stock Exchange of Thailand reports tourism sector excelled in 2024

In its annual report released on Thursday, 13th March, the Stock Exchange of Thailand reported that the surging tourism sector drove listed companies to record growth throughout 2024.

Asia

Tourism Authority of Thailand invites travellers to the 17th World Wai Kru Muay Thai Ceremony

The Tourism Authority of Thailand (TAT) invites travellers to experience the traditions behind the national sport at the 17th World Wai Kru Muay Thai Ceremony.

Air

Tourism Authority of Thailand presents Grand Songkran Grand Privileges for travellers

The Tourism Authority of Thailand (TAT), in collaboration with leading brands, officially introduced Grand Songkran Grand Privileges, a key initiative under the Amazing Thailand Grand Tourism and Sports Year 2025 campaign. 

Asia

Tourism Authority of Thailand marks 50th year of participation at ITB Berlin

The Tourism Authority of Thailand (TAT) marked 50 years of participation at ITB Berlin by expanding its presence under the Amazing Thailand Grand Tourism and Sports Year 2025 initiative. 

Adventure Tourism

Thai Premier reveals tourism vision at ITB Berlin 2025

Thai Prime Minister Paetongtarn Shinawatra unveiled a bold vision for sustainable high-value tourism at the Amazing Thailand Networking Event at ITB Berlin 2025. 

Asia

Tourism Authority of Thailand brings together local and global tourism pros at Amazing Thailand Romance Trade Meet

The Tourism Authority of Thailand (TAT) hosted its Amazing Thailand Romance Trade Meet 2025 and Amazing Thailand Romance Networking Dinner last 21st February at The Millennium Hilton Bangkok.

Agreements / Understandings / Contract Signings

Tourism Authority of Thailand to boost country’s appeal in China via partnership with Baidu

The Tourism Authority of Thailand (TAT) signed a Letter of Intent (LOI) with Beijing Baidu Netcom Science Technology (Baidu) to strengthen Thailand’s tourism appeal among Chinese travellers. 

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