Langham Hospitality Group (LHG) created the position of group director of music, and the first to take on the post is audio marketing expert, veteran DJ, and events specialist Andrew Grant.
The newly created post will see Grant composing a full-spectrum strategy that includes live performances, collaborations, and signature soundscapes, all designed to strengthen LHG’s family of hotel brands and the distinctive guest journeys they foster.
LHG CEO Bob van den Oord said of Grant: “Music is a key part of our strategy to elevate our brands and create unforgettable experiences for our guests. Grant’s unparalleled expertise and visionary approach make him the ideal leader to drive innovative and impactful audio marketing initiatives across our company.”
Master of mix
Part of LHG’s Brands Operations team, Grant will focus on forging strategic partnerships with leading music industry entities, including artists, festivals, and record labels.
He will also design and implement music programming across the firm’s global portfolio of properties and devise special events and activations for this year’s 160th anniversary of The Langham Hotels & Resorts, LHG’s luxury and flagship brand.
Grant will concurrently oversee music curation at Eaton DC, where he serves as Director of Music and Radio.
With over 25 years of music industry experience, Grant’s career has included roles as diverse as Resident DJ at Ibiza’s iconic DC10 nightclub, and producer for Valencia-based record label Barraca Music.
His extensive background also encompasses music event production and logistics expertise gained through positions at entertainment company Aronis Group and the Okeechobee Music & Arts Festival.
