Lifestyle hospitality company Ennismore continues its global expansion with the recent signing of Melbourne Place in the heart of Melbourne’s central business district.
The celebrated property will be reimagined and relaunched as Hyde Melbourne Place, marking the brand’s debut in Australia.
As such, the hotel will offer a fresh and unique experience for locals and travellers, blending contemporary design with Melbourne’s synonymous cultural essence.
According to recently appointed general manager Jodi Brown: “Melbourne’s creative spirit, bold energy, and cultural richness make it the perfect setting for Hyde’s Australian debut. With its bohemian aesthetic, playful spirit, and deep roots in music and design, Hyde Melbourne Place will offer guests more than just a stay, it will be a full sensory experience. We can’t wait to reveal what’s coming, including vibrant spaces, live music moments, and design that truly speaks to the heart of Melbourne’s artistic community.”
Even now, Melbourne Place has already been recognised as one of the city’s most exciting new destinations, recently earning a coveted spot on the Condé Nast Traveller Hot List 2025.
Celebrated for its distinctive design, central location, and connection to Melbourne’s creative pulse, the property’s next chapter under Hyde promises to build on this strong foundation, introducing bold new experiences while honouring the cultural vibrancy that defines it.
A bold new look
Hyde, which has expanded its global presence to cities like Miami, Dubai, London, and Johannesburg, brings its bold vision for lifestyle hospitality to Australia.
Hyde Melbourne Place will feature a variety of guest rooms and public spaces that reflect Melbourne’s renowned artistic and cultural vibrancy. In the coming weeks, full details on the hotel’s design features, music-led programming, and guest experiences will be revealed.
Hyde Melbourne Place will join Ennismore’s trio of flagship openings in Australia this year; namely Hyde Perth, Mondrian Gold Coast, and 25hours Hotel Sydney The Olympia, all of which mark the group’s highly anticipated debut in the country.
She’s in charge
Brown will help further cement Hyde’s commitment to excellence in its Australian debut.
She brings over 14 years of experience in the hospitality sector across various hotels and resorts throughout Australia, including a strong presence in Melbourne.
Her tenure at these establishments is proof of her leadership abilities, deep industry insight, and passion for creating extraordinary hospitality experiences.
