The Tourism Authority of Thailand (TAT) announced the launch of the Amazing Grand Privilege in Amazing Summer Family Month campaign yesterday, 7th August.
Revolving around the theme Thai’d Up This Summer, the campaign aims to boost family and youth tourism during the green season.
At the same time, it encourages international visitors to explore lesser-known destinations and connect with Thailand’s vibrant local culture.
According to TAT governor Thapanee Kiatphaibool: “This campaign reflects our commitment to elevating Thailand’s tourism through inclusive, creative experiences that appeal to diverse travellers. Thai’d Up This Summer invites young explorers and families alike to uncover the magic of Thailand’s hidden gems while enjoying meaningful, personalised journeys.”
Focused on the youth
As part of the broader Amazing Thailand Grand Tourism and Sports Year 2025, the campaign features two key components: an immersive youth travel experience and a nationwide privileges programme for visiting families.
At the heart of the campaign is the Your Dream of Thailand Academy, a youth-focused initiative aimed at inspiring the next generation of travellers.
Young Europeans aged 18 to 25 are invited to enter an online contest for the chance to win a fully sponsored ten-day cultural journey through Thailand.
Only four winners will be selected, each bringing a companion on a Summer Camp-style adventure packed with immersive experiences ranging from community-based tourism and hands-on cultural discovery to exploring natural wonders and local traditions.
The journey is designed not only to showcase Thailand’s hidden gems but also to turn participants into storytellers.
Throughout their trip, winners will document and share their experiences on social media, inspiring their friends and followers to see Thailand through fresh eyes.
Interested participants can submit their entries via AXN Asia’s social media channels from now until Tuesday, 12th August; winners will be announced on 15th August.
It’s a family thing
Running alongside the youth programme, the Amazing Grand Privileges for Family Tourists initiative offers exclusive perks for international families visiting Thailand between August and September 2025.
In partnership with leading brands across retail, hospitality, transport, and entertainment, the programme provides a wide range of exclusive perks for families visiting Thailand.
Visitors can enjoy generous discounts and VAT refund access at The Mall Group’s flagship department stores, including Emporium, EmQuartier, and Emsphere.
At Siam Piwat’s shopping destinations Siam Paragon, Siam Center, and Siam Discovery, tourists can unlock up to 80 percent in savings with the ONESIAM GLOBAL Visitor Card.
Transport perks include discounted airport transfers with AVIS between Bangkok’s airports and downtown areas.
With the Grab Thailand Travel Pass, families can redeem exclusive rewards for GrabCar Premium, GrabFood, GrabMart, and airport rides via the My Rewards section in the Grab app.
Families visiting HarborLand Play Centers nationwide will receive a complimentary gift with the purchase of one adult and one child ticket, adding a delightful touch to a fun day out for children and parents alike.
