Preferred Hotels & Resorts strengthens leadership and expands presence in Asia Pacific 

Travel Daily Media

TDM AWARDS - NOMINATE NOW!

Preferred Hotels & Resorts strengthens leadership and expands presence in Asia Pacific 

L-R: Midori Kataoka, Area Managing Director, Japan; Laurence Onfroy, Vice President, Business Development, Asia Pacific; Cheryl Siow, Vice President, Global Sales, Greater China & Group Sales, Southeast Asia

Preferred Hotels & Resorts has announced a  series of key appointments and strategic developments aimed at ongoing strategic support of hotel members,  as well as bolstering its presence in the Asia Pacific region. 

Laurence Onfroy, who joined the company in 2024, assumes an expanded remit as Vice President,  Business Development, Asia Pacific, based in Singapore. She is responsible for driving regional growth  by expanding the hotel portfolio across all Preferred Travel Group brands, with a strong emphasis on  Beyond Green, Preferred Hotels & Resorts’ sustainable sister brand, and fostering global and regional  strategic alliance partners, marketing and brand partnerships. Her role also provides strategic support to the  global commercial organization and brand expansion initiatives across the region. The Singapore team also  includes James Koh, Regional Director, Southeast Asia & Pacific, who has been with the company  since 2022 and leads the team within the region overseeing hotel retention and development efforts, along  with Cheryl Siow, Vice President, Global Sales, Greater China & Group Sales, Southeast Asia and Matthias Ong, Manager, Public Relations & Social Media who both joined the team this year.

The Greater China and Australia team sees a leadership expansion with Eddie Wong stepping into the role  of Area Managing Director, Greater China & Australia. Based in Hong Kong, Eddie will oversee  growth and development initiatives across both markets while providing hands-on leadership and strategic  direction. In Japan, Midori Kataoka has been promoted to Area Managing Director, Japan,  overseeing a key market that includes 50 member properties. The team is further strengthened by the addition of Yuichi Kanasaki as Director, Hotel Revenue Optimization.

 

L-R: James Koh, Regional Director, Southeast Asia & Pacific; Eddie Wong, Area Managing Director, Greater China & Australia

“These strategic appointments and expanded roles are part of our ongoing strategy to reinforce the brand’s position in the luxury travel and independent hospitality space across Asia Pacific, a region which has been  key for us and continues to have tremendous growth potential. These developments reflect our commitment  to strengthening our presence, delivering ongoing focus and support of our current hotel members, and  enhancing visibility across our portfolio,” says Michelle Woodley, President, Preferred Travel  Group.

Since the start of the year, Preferred Hotels & Resorts has welcomed four member properties across Asia  Pacific – Amara Singapore (Singapore), The Archipelago (Yilan, Taiwan China), Himalayas Hotel  Shanghai (Shanghai, China), and Treasure Bay Fuxian Lake (Yuxi, China) – bringing its footprint in the  region to over 90, with further growth planned in high-performing markets such as China and high-potential  destinations such as Bali, Vietnam, and Australia. Among its notable members in the region are luxurious  properties from The Fullerton Hotels & Resorts across Singapore, Sydney and Hong Kong; Artyzen  Singapore; Andara Resort & Villas in Phuket; The RuMa Hotels & Residences in Kuala Lumpur; Wynn Palace Cotai in Macao; and Hotel New Otani Tokyo ‘EXECUTIVE HOUSE ZEN’. The brand  has also recently expanded its presence in India, welcoming properties including The Leela Gandhinagar, Aurika Udaipur, and Aurika Mumbai International Airport to its expanding portfolio.

 

 

Join The Community

Join The Community

TDM

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.

Preferred Hotels & Resorts strengthens leadership and expands presence in Asia Pacific 

L-R: Midori Kataoka, Area Managing Director, Japan; Laurence Onfroy, Vice President, Business Development, Asia Pacific; Cheryl Siow, Vice President, Global Sales, Greater China & Group Sales, Southeast Asia

Preferred Hotels & Resorts has announced a  series of key appointments and strategic developments aimed at ongoing strategic support of hotel members,  as well as bolstering its presence in the Asia Pacific region. 

Laurence Onfroy, who joined the company in 2024, assumes an expanded remit as Vice President,  Business Development, Asia Pacific, based in Singapore. She is responsible for driving regional growth  by expanding the hotel portfolio across all Preferred Travel Group brands, with a strong emphasis on  Beyond Green, Preferred Hotels & Resorts’ sustainable sister brand, and fostering global and regional  strategic alliance partners, marketing and brand partnerships. Her role also provides strategic support to the  global commercial organization and brand expansion initiatives across the region. The Singapore team also  includes James Koh, Regional Director, Southeast Asia & Pacific, who has been with the company  since 2022 and leads the team within the region overseeing hotel retention and development efforts, along  with Cheryl Siow, Vice President, Global Sales, Greater China & Group Sales, Southeast Asia and Matthias Ong, Manager, Public Relations & Social Media who both joined the team this year.

The Greater China and Australia team sees a leadership expansion with Eddie Wong stepping into the role  of Area Managing Director, Greater China & Australia. Based in Hong Kong, Eddie will oversee  growth and development initiatives across both markets while providing hands-on leadership and strategic  direction. In Japan, Midori Kataoka has been promoted to Area Managing Director, Japan,  overseeing a key market that includes 50 member properties. The team is further strengthened by the addition of Yuichi Kanasaki as Director, Hotel Revenue Optimization.

 

L-R: James Koh, Regional Director, Southeast Asia & Pacific; Eddie Wong, Area Managing Director, Greater China & Australia

“These strategic appointments and expanded roles are part of our ongoing strategy to reinforce the brand’s position in the luxury travel and independent hospitality space across Asia Pacific, a region which has been  key for us and continues to have tremendous growth potential. These developments reflect our commitment  to strengthening our presence, delivering ongoing focus and support of our current hotel members, and  enhancing visibility across our portfolio,” says Michelle Woodley, President, Preferred Travel  Group.

Since the start of the year, Preferred Hotels & Resorts has welcomed four member properties across Asia  Pacific – Amara Singapore (Singapore), The Archipelago (Yilan, Taiwan China), Himalayas Hotel  Shanghai (Shanghai, China), and Treasure Bay Fuxian Lake (Yuxi, China) – bringing its footprint in the  region to over 90, with further growth planned in high-performing markets such as China and high-potential  destinations such as Bali, Vietnam, and Australia. Among its notable members in the region are luxurious  properties from The Fullerton Hotels & Resorts across Singapore, Sydney and Hong Kong; Artyzen  Singapore; Andara Resort & Villas in Phuket; The RuMa Hotels & Residences in Kuala Lumpur; Wynn Palace Cotai in Macao; and Hotel New Otani Tokyo ‘EXECUTIVE HOUSE ZEN’. The brand  has also recently expanded its presence in India, welcoming properties including The Leela Gandhinagar, Aurika Udaipur, and Aurika Mumbai International Airport to its expanding portfolio.

 

 

Join The Community

Stay Connected

Facebook

101K

Twitter

3.9K

Instagram

1.7K

LinkedIn

19.9K

YouTube

0.2K

TDM

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats.

Scroll to Top

idnpp

idnpp login

slot thailand