Global travel product aggregator PKFARE announced a strategic partnership with global hospitality management firm Millennium Hotels and Resorts (MHR).
This partnership empowers Millennium to significantly broaden its global distribution through PKFARE’s network of over 2,000 diverse clients, whilst giving PKFARE’s partners seamless access to Millennium’s premium inventory.
Leveraging an ever‑expanding client base and streamlined operational excellence, PKFARE is poised to drive sustained booking growth for Millennium, boosting the hotel group's visibility and pricing advantages across multiple channels.
Expanding global reach
According to MHR vice-president for GSO and sales in Asia Paul Er: “This partnership enhances Millennium Hotels and Resorts’ global reach by showcasing our premium inventory across key high-value channels. Through PKFARE’s extensive distribution network, we expect to drive strong booking growth and broaden our customer base worldwide.”
Likewise, PKFARE co-founder and senior vice-president Jason Sui remarked: “We are honoured to partner with Millennium, a respected leader in hospitality. By integrating world-class inventory with our automated, AI-driven distribution technology, we’re empowering both suppliers and clients to thrive in a competitive travel landscape.”
In the first half of 2025, PKFARE’s direct‑contract hotel network grew by 56 percent, establishing partnerships with major hotel groups such as Archipelago, Chroma Hospitality, Ormond Group, Vinpearl, Cross Hotels & Resorts, and Tolani Hotels.
Dedicated to innovating in hotel distribution, PKFARE continues to expand its global footprint through strategic alliances and advanced distribution technologies.
