Taiwan Tourism Administration's office in Kuala Lumpur, Malaysia teamed up with popular Malaysian illustrator Jayee Lim for a promotional campaign that literally hits the road.
Lim’s colourful characters took the spotlight with the WOW Taiwan vehicular advertising campaign which was launched last 4th September.
Aside from the major thoroughfares of Kuala Lumpur, the campaign also made its way to Kota Kinabalu, Sabah.
A total of 200 ride-hailing cars and 12 double-decker buses are now roaming through commercial hotspots in the Klang Valley and Kota Kinabalu, inviting Malaysians to explore Taiwan.
A campaign to make travellers go WOW
Lim’s signature characters OhBear and Monkiddo take the lead in designed three themed vehicle illustrations:
- Retreat2WOW highlights the beauty of Alishan’s cherry blossoms and forest railway;
- Discover2WOW showcases Taipei 101 and fields of hot spring flowers; and
- Adventure2WOW blends the iconic Sanxiantai in the East, Vase Rock in the South, and Indigenous culture, expressing the charm of Taiwan’s mountains and seas.
Making cultural diversity highly visible
Deputy representative James Buu of the Taipei Economic and Cultural Office (TECO) in Malaysia spoke at the press conference held to launch the campaign.
Buu declared that Taiwan continues to present its diverse culture through innovative approaches to enhance its international visibility.
Meanwhile, Taiwan Tourism Ministry division chief for international affairs Huang Yi-Cheng stated that the advertisement design reflects the theme of “Embrace the Mountains, Embrace the Sea, Enjoy Island Travel.”
Indeed, it incorporates elements loved by Malaysian travelers and showcases 100 top tourist attractions in Taiwan, encouraging a deeper exploration of Taiwan’s beauty.
