The Philippine Tourism Promotions Board (TPB) reports that two of the Philippines’ leading travel trade events have generated over PHP1 billion in confirmed sales leads.
In a statement released on Friday, 19th September, the TPB said that the Philippine Travel Exchange (PHITEX) and MICECONnect 2025 both surpassed their projected target of PHP596.2 million.
Jointly held last 10th September, the two events drew in 147 Philippine sellers and 114 foreign buyers from key international markets and Meetings, Incentives, Conferences, and Exhibitions (MICE)/ business events sectors.
This year’s event featured three days of Travel Exchange (TRAVEX) business-to-business (B2B) sessions among Philippine sellers and global buyers, complemented by networking events within both programmes.
Solidifying a nation’s position in the global events sector
The TPB statement added that the events’ success affirms the Philippines’ strong position as a leading destination for travel and world-class events.
According to TPB chief operating officer Maria Margarita Nograles: “PHITEX + MICECONnect 2025 showcased the best of the Philippines to a global audience while forging connections that translate into real opportunities for our local stakeholders. This event reaffirms our commitment to collaboration, sustainability, and inclusivity, ensuring that tourism growth uplifts communities across the nation and contributes to the country’s economic and cultural strength.”
Throughout both events, delegates engaged in over 3,000 B2B meetings.
Post-event tours in Cebu, Bohol, Davao, and Clark were also held to highlight the Philippines’ readiness to host international meetings and events.
