The Philippine government marked World Tourism Day by pledging to champion a tourism sector that brings long-term benefit to both communities and the planet.
The world marked the occasion on Saturday, 27th September, with discussions centred on the theme Tourism and Sustainable Transformation, essentially highlighting the sector’s potential to become an agent of positive change.
In a statement released for World Tourism Day, the Philippine Department of Tourism (DOT) declared: “The storms we weather remind us why transformation must be sustainable, one that builds stronger communities, safeguards our natural and cultural heritage, and creates opportunities that endure. Through responsible development, green practices, and inclusive growth, the Philippines is charting a path where tourism becomes both a driver of prosperity and a guardian of tomorrow.”
In a special video message, the agency also honoured the contributions of all Filipino tourism front-liners and stakeholders, recognising their roles in strengthening the Philippines' position as a top-of-mind choice of destination.
Move with caution
UN Secretary-General Antonio Guterres described tourism as a powerful driver of transformation that not only contributes to development but also bridges culture and preserves traditions.
However, Guterres also added a caveat: “Yet tourism can also damage the very places and communities it celebrates. As the world faces climate breakdown and rising inequalities, we need bold, urgent, and sustainable action that puts people and the planet first.”
For Guterres, this year’s theme is a call to action: one that means investing in education and skills, especially for women, youth, and marginalised communities.
Moving towards a more sustainable model for tourism also calls for supporting micro, small, and medium-sized enterprises whilst advancing climate action by reducing emissions across the tourism sector, conserving biodiversity, and protecting fragile ecosystems.
