FCM Meetings & Events (FCM M&E) is thrilled to announce significant developments that underscore the business’s continued growth and leadership in the MICE sector. To bolster regional leadership, several key appointments have been made. Mallory Gerard has joined as the Head of FCM M&E for France, Spain, and Switzerland. With more than 20 years of experience in the travel industry, Gerard will oversee operations across these key markets and develop growth strategies for the M&E team.
Along with Gerard’s appointment, Peter Lingmerth has been announced as the new Business Leader for M&E in the Nordics. Lingmerth brings extensive expertise from his prior role as CEO of Bonnier News Media Corporation and will drive strategic growth and new opportunities.
Lingmerth joins the team at a pivotal time, as the business further enhances its services and strengthens its client delivery.
As the business gears up for the launch of MICE operations in South Africa, Samuel Herman has stepped in as the new Team Leader for the South African market, bringing valuable industry experience from his tenure at Flight Centre Group.
Additionally, FCM M&E is excited to share that Brittany Burbidge will be transitioning from the Nordics to Dubai. Burbidge’s extensive background and operational expertise across Europe uniquely position her to make a significant impact in Dubai.
As Frits de Kok, EMEA Regional Head of FCM Meetings and Events, said, "These leadership changes exemplify our commitment to opening new markets, strengthening our leadership team for continued rapid growth, and maintaining a focus on delivering the highest level of experiences for our customers.
