Global travel and hospitality company Preferred Travel Group has announced the appointment of Christine Tan as its area managing director for Southeast Asia.
Based in Singapore, Tan will oversee account management and business development across the region, driving growth and brand visibility for Preferred’s global portfolio of over 600 distinctive, independent, luxury hotels and experiences across 80 countries.
Known for her collaborative leadership style and ability to build meaningful client relationships, Tan will play an integral role in advancing Preferred Travel Group’s mission to support independent hotels with innovative solutions, strong global distribution, and personalized partnership.
The way forward
Preferred Travel Group president Michelle Woodley explained that Tan’s appointment marks an exciting step forward for the Group as it continues to invest in the strength and growth of our Asia Pacific region.
Woodley said of Tan: “Her exceptional leadership experience, deep regional relationships, and proven ability to drive strategic value make her an outstanding addition to our regional and global teams. As an organization built on partnership and performance, we are confident Christine will play a key role in elevating our member engagement, expanding our footprint across Southeast Asia, and further the value we bring to our members.”
Tan herself remarked: “Southeast Asia remains one of the most dynamic and opportunity-rich regions in global travel. Joining Preferred Travel Group at this moment of momentum is incredibly exciting, and I look forward to supporting our existing members while expanding our presence with new hotels that share our values of independence, innovation, and excellence. Throughout my career, I’ve seen how strong relationships and shared purpose can transform businesses and communities. Preferred Travel Group stands apart as a true champion of individuality: a brand that celebrates the unique character of each property while offering the power of global reach and trusted partnership. I’m delighted to join this remarkable global team and look forward to working alongside our hotel partners, along with the regional and global teams, to drive success and celebrate the unique stories of Southeast Asia.”
Getting to know Christine Tan
With over 30 years of experience across the global hospitality and technology sectors, Tan brings deep expertise in hotel distribution, sales strategy, and client relationship management. Throughout her career, she has held senior leadership roles with organizations including Yanolja Cloud, D-Edge, Trust International, Pegasus Solutions, ANA Hotels International, and Whale Media, and co-founded HEMs Group, a consultancy focused on e-business and revenue optimization for hotels.
Most recently, she served as vice-president of sales in APAC for Lighthouse, a SaaS enterprise platform serving more than 75,000 hotels worldwide.
Tan has lived and worked in Europe, the United States, and Asia, developing a nuanced understanding of the diverse cultures and business practices that shape today’s global travel industry.
