The Lux Collective, a renowned luxury hotel operator, has announced a significant expansion with seven new hotel signings for 2025, reinforcing its status as a leader in the hospitality industry.
The expansion spans Asia, the Indian Ocean, the Middle East, and Africa, with the company aiming to redefine luxury hospitality through sustainable and culturally resonant experiences.
Among the new ventures is the LUX* Tea Horse Road Mount Tiantai in Sichuan, China. This addition extends the historic Tea Horse Road collection, offering travellers a unique blend of heritage and nature.
Set to open in Q1 2027, the hotel will feature 100 rooms across two settings, providing a serene escape with stunning views and cultural attractions.
In Shanghai, LUX* On The Bund marks the brand's debut in the city's iconic waterfront area.
Scheduled for a Q1 2027 opening, this boutique urban resort will offer 100 spacious rooms and a variety of dining options, including a rooftop bar with panoramic views.
Into Africa
Further expanding into Africa, LUX* Xinii Victoria Falls in Zimbabwe will open in 2028.
Located near the Zambezi River, the resort will provide luxury safari and wellness experiences, featuring lodges inspired by African hut traditions and offering activities like game drives and cultural tours.
Olivier Chavy, CEO of The Lux Collective, stated, “Our vision is clear: to redefine the conscious luxury hospitality of tomorrow. As we accelerate our global expansion and enter new markets, we remain committed to creating sustainable design-forward destinations that foster genuine connection.”
With a pipeline of 16 new openings, The Lux Collective continues to strengthen its global footprint, aiming to shape the future of luxury hospitality with a focus on sustainability and cultural engagement.
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