G Adventures, a leader in community tourism and small-group adventure travel, has appointed Propellic as its digital advertising agency of record. This collaboration aims to expand G Adventures' digital presence across North America and international markets, leveraging Propellic's expertise in performance-driven campaigns, paid media, and AI search visibility.
The partnership highlights G Adventures' dedication to innovation and growth within the travel sector. Sarah Mainprize, VP Global Marketing at G Adventures, stated, “We do things differently at G Adventures and we were seeking a partner who was not just an expert in digital marketing, but who also understood the travel industry and the mindset of today’s explorers.” Propellic's proven track record in travel marketing and creative approach made them the ideal choice.
Propellic, recognised on the Inc. 5000 list of fastest-growing companies in America, specialises in helping travel brands grow through strategic paid media campaigns and AI-driven solutions. Brennen Bliss, Founder and CEO of Propellic, expressed enthusiasm about the partnership, saying, “Our mission is to help travel brands like G Adventures maximise visibility and connect meaningfully with travellers.”
Initially, the focus will be on scaling G Adventures' digital advertising strategy, aiming to inspire travellers to explore the world through its unique small-group tours. This strategic move is expected to strengthen G Adventures' leadership position in the adventure travel market and drive measurable growth.
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