The Ascott Limited, in collaboration with CapitaLand Hope Foundation, has successfully concluded its Ascott Step Forward – Shoes to School 2025 initiative, providing essential school wear to underprivileged children in Thailand. From September to December 2025, the initiative distributed over 2,600 pairs of shoes and nearly 15,400 pairs of socks to students from 29 schools across Nakhon Pathom, Ayutthaya, Chachoengsao, Rayong, Chonburi, and Phetchaburi.
The programme, part of Ascott's Ascott CARES and CapitaLand’s #GivingAsOne initiatives, involved more than 300 associates from Ascott’s 20 properties in Thailand. Together, they contributed over $42,000 (THB 1.5 million) to support the educational needs of children from pre-school to high school. The initiative aimed to ease everyday challenges faced by children in underserved communities, ensuring they have the necessary resources to pursue their education.
Kanit Sangmookda, Country General Manager for Thailand and Laos at Ascott, stated, “Shoes to School is more than just a donation programme - it is about empowering the next generation with confidence and comfort as they pursue their education.” He emphasised the importance of ongoing engagement with schools to ensure the support provided is relevant and meaningful.
This initiative is part of Ascott’s broader corporate social responsibility efforts, focusing on community well-being and long-term positive change. By building on previous years' momentum, Ascott continues to place people at the heart of its purpose beyond hospitality.
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