Global travel technology firm Sabre Corporation announced a new agreement with Shanghai Fuxun Information Technology Co Ltd on Monday, 3rd February.
Through the deal, Sabre will add more than 100,000 domestic hotels across China to the extensive lodging content already available through SabreMosaic Travel Marketplace.
The new content includes over 70 leading domestic Chinese hotel chains, some of the largest hotel groups globally by room count, as well as the domestic operations of international hotel brands, along with a large number of independent hotels.
These options are highly valued by travelers but have historically been difficult for international agencies to access.
Fuxun Travel co-founder and CMO John Chen said of the agreement: “Our mission is to help Chinese hotels connect with travelers everywhere. Working with one of the world’s leading global travel marketplaces makes absolute sense to us. It means Fuxun’s China-based properties gain instant access to a vast network of international travel buyers including business travelers, overseas tour operators, and global corporations that would otherwise be difficult to reach independently. We believe this global exposure will directly drive incremental bookings from key international markets, complementing Fuxun’s domestic strength. As our partnership continues to mature, we expect Sabre’s robust data and decision-support capabilities to become increasingly important to our global growth strategy.”
The benefits the partnership accords
Through the new Fuxun content, Sabre-connected travel sellers will benefit from:
- 100,000 new property options across China, including independent hotels and local chains.
- More than 70 domestic Chinese hotel brands, including major chains not previously available through global distribution channels.
- Competitive discounts of 15to 25 percent, with many rates including breakfast.
- Additional prepaid content, improving booking flexibility and traveler choice.
Sabre’s head of lodging, ground & sea in APAC Deepshikha Segal remarked: “China is one of the largest and most important travel markets in the world, and our agency partners have been clear that access to domestic lodging content is a critical need. Meanwhile, hoteliers in China are looking for greater global visibility and stronger booking opportunities. And, travel sellers and travelers want a more seamless experience, with the ability to book their entire journey in one place. In aligning with Fuxun, we’re delivering on all those needs by bringing a broad range of domestic Chinese lodging content into our global marketplace that can be seamlessly shopped, booked, and serviced.”
This expanded lodging content will flow directly into SabreMosaic Travel Marketplace, which today unifies content from two million lodging options, a leading number of NDC airlines, more than 150 low-cost carriers, over 420 EDIFACT carriers, as well as over 70 car and rail providers in one platform.
Within lodging, SabreMosaic Travel Marketplace also connects agencies to both Sabre content and options from leading aggregators, including Booking.com, Bedsonline, Nuitee, and TOTV.
Bringing Fuxun on board as a new aggregator adds breadth to what is already the industry’s largest marketplace for lodging.
Because the content is integrated into SabreMosaic Travel Marketplace, sellers also benefit from the marketplace’s cloud-native, AI-driven retailing capabilities, which help match the right content to the right traveler at the right time.
With China representing one of the world’s top travel markets by size, the addition of this content will improve Sabre’s penetration in the region, strengthen Sabre’s role as a leading global travel marketplace, and help agencies better serve their travelers with additional competitive and differentiated lodging options.
