Bob W, the tech-powered hospitality operator, has announced the signing of a long-term lease for a former hotel at Lundagatan 31 in Södermalm, Stockholm. This marks the company's third property in the Swedish capital, all acquired through hotel repositionings. The 1,300 square metre building will be transformed into a 62-key aparthotel, featuring design-led studio flats, and is set to open in Q2 2026.
Situated in Södermalm, a vibrant residential district, the property is conveniently located near Zinkensdamm and Mariatorget metro stations, offering easy access to Stockholm's central business district and cultural sites. The area is known for its iconic viewpoints, cafés, and boutiques, enhancing the appeal of Bob W's new venture.
The property will include a ground-floor lounge with a social kitchen for guests, alongside a restaurant space operated by a third-party food and beverage provider. This latest deal continues Bob W's partnership with Classic Hotel Bjälken 20 AB, the landlord behind its first Stockholm property in Gamla Stan.
Niko Karstikko, co-founder and CEO of Bob W, highlighted the significance of the deal, stating, “This signing underlines both the strength of our relationship with the landlord and the growing momentum behind modern hospitality operators in Stockholm.”
The expansion in Södermalm is part of Bob W's broader European strategy, focusing on securing long-term leases for properties suitable for repositioning. The transaction was facilitated by Nordic Growth Hub, with legal representation from Osborne Clarke
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