View of the center of Abu Dhabi from aboveTourism365, the tourism arm of the ADNEC Group, will participate in ITB Berlin 2026 from 3 to 5 March, showcasing its tailored tourism services for Abu Dhabi and the United Arab Emirates (UAE). The event, a leading global tourism trade show, will see Tourism365 highlight its destination and travel management offerings, alongside specialised tour operator services across Europe.
Located in Hall 2.2, stand 200, Tourism365's Premium Booth will be part of the Department of Culture and Tourism - Abu Dhabi's pavilion. The booth will feature iconic attractions such as the Sheikh Zayed Grand Mosque and Louvre Abu Dhabi. The aim is to attract new audiences, encourage longer stays, and foster repeat visits by delivering unique visitor experiences.
Germany is a significant market for Tourism365, with its subsidiary Capital Holidays operating in Berlin. The company seeks to strengthen its presence in traditional markets like Germany whilst exploring new opportunities in emerging markets. A growing number of German travellers are choosing Abu Dhabi for its diverse leisure, entertainment, and cultural offerings.
Tourism365's efforts align with the Abu Dhabi Tourism Strategy 2030, which aims to increase annual visitor numbers from 24 million in 2023 to 39.3 million by 2030. By participating in ITB Berlin, Tourism365 hopes to contribute to this ambitious goal, enhancing Abu Dhabi's status as a premier travel destination
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