CT Partners has announced the inclusion of DIRECTIONS Conference and Incentive Management into its network, marking a significant expansion as the buying group's membership reaches a record 35. DIRECTIONS, renowned for its 25-year history as one of Australia's leading professional conference organisers (PCOs), aligns with CT Partners' focus on the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.

Jo Hancock, Managing Director of DIRECTIONS, expressed enthusiasm about the partnership, stating, “After 25 years in business, we have a very clear sense of what we stand for—delivering extraordinary conference and incentive experiences for our clients. CT Partners shares that commitment to excellence and to the success of its members.” She further noted the transparency and calibre of CT Partners' existing network as key attractions.

Matt Masson, CEO of CT Partners, highlighted the strategic importance of this addition, saying, “Welcoming DIRECTIONS is a significant moment for CT Partners. The business meetings and events segment continues to be a strategic priority for CT Partners, and the addition of DIRECTIONS strengthens our network’s capability in this space considerably.”

Founded in 2004, CT Partners is Australia's leading independently owned travel-buying network, representing 35 successful independent corporate-travel-management firms, events companies, and premium-leisure agencies. With a total transaction value projected at $2.5 billion (£2 billion) in 2025, CT Partners continues to champion the interests of its members, ensuring the success of over 1.3 million travellers annually

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