The Bermuda Tourism Authority (BTA) has appointed Eric S. Kincaid as Vice President of Sales and Business Development, effective 6 April 2026. Kincaid will spearhead the BTA's global sales initiatives, focusing on enhancing group travel, meetings, incentives, conferences, and events (MICE), as well as sports and luxury leisure travel. This move aligns with Bermuda's National Tourism Plan to strengthen its presence in high-value international markets.
Kincaid, who previously held leadership roles at Choose Chicago and Destination DC, brings a wealth of experience in destination marketing and convention sales. He expressed his enthusiasm for the role, stating, "It's an honour to join the Bermuda Tourism Authority and contribute to advancing the island’s position on the global stage." His strategic approach aims to drive sales performance and foster industry relationships, delivering long-term value for Bermuda's tourism economy.
Acting CEO Erin Wright highlighted the significance of Kincaid's appointment, noting that his expertise will enhance targeted sales efforts across priority segments. Group travel is crucial for Bermuda, providing year-round visitation and supporting industry stability, particularly during off-peak seasons. This sector also introduces many first-time visitors to Bermuda, potentially converting them into future leisure travellers.
Kincaid will be based in the United States and will soon engage with global industry partners and Bermuda stakeholders. His leadership is expected to advance strategic priorities and support commercial outcomes aligned with the National Tourism Plan
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