The International Association of Professional Congress Organisers (IAPCO) has welcomed back the Rwanda Convention Bureau (RCB) as a Destination Partner, enhancing its global network of convention bureaux.
This renewed partnership aims to bolster international collaboration and advance the meetings and events sector across Africa.
Rwanda's re-engagement with IAPCO underscores its commitment to international cooperation and the growth of its meetings industry. The collaboration is expected to enhance Rwanda's bid competitiveness and access to global networks, thereby unlocking long-term economic benefits. Strategically located in Africa, Rwanda ranks third on the continent for meetings destinations, with its capital, Kigali, ranked second, according to ICCA 2024.
Sissi Lignou, President of IAPCO, expressed enthusiasm about the partnership, stating, “We are delighted to welcome Rwanda Convention Bureau back to the IAPCO Destination Partner community. Rwanda continues to demonstrate strong ambition and capability as a global meetings destination.” Janet Karemera, CEO of RCB, echoed this sentiment, highlighting the partnership's role in promoting Rwanda globally and providing growth opportunities for local Professional Conference Organisers.
The Rwanda Convention Bureau, established to promote the country as a prime destination for business events, plays a crucial role in supporting international congresses. This partnership is set to elevate Rwanda's profile and attract events that generate economic value and knowledge exchange. Established in 2013, the IAPCO Destination Partnership Programme unites leading convention bureaux worldwide, driving progress in the global meetings industry
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
