METT Singapore has announced a strategic partnership with UPGroup Asia and The MasterPlan to enhance its event offerings. The agreement, signed on 17 April during the METTUP 2026 networking event, combines METT Singapore's luxury event spaces with UPGroup Asia's advanced audio, visual, and lighting (AVL) production capabilities, alongside The MasterPlan's expertise in high-value business events.
Under this partnership, UPGroup Asia will serve as METT Singapore's preferred AVL partner, providing comprehensive production solutions and activating its Venue Management Programme to elevate event operations. Adam Piperdy, Founder and Chief Experience Officer of UPGroup Asia, stated, "METT Singapore has the spaces and the character that corporate clients are increasingly looking for. Our role is to make sure the production side is seamless, so that the technical execution never gets in the way of the experience."
The MasterPlan, known for its business-to-business events, will act as the preferred B2B event agency and programme partner, assisting organisers in designing and executing programmes at METT Singapore. Jasmine Ho, Founder and Managing Partner of The MasterPlan, emphasised the importance of venues that deliver on the full promise of an event.
This collaboration positions METT Singapore as a leading venue in the Meetings, Incentives, Conferences, and Exhibitions (MICE) and premium events landscape, offering clients a comprehensive suite of services for high-quality event experiences
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