Malaysia Airlines, in collaboration with the Sabah Tourism Board, successfully hosted the third Trade Elevation Summit (TES) from 12 to 15 May in Kota Kinabalu, Sabah. This flagship event, the largest airline trade summit in Malaysia, gathered over 300 delegates from 60 cities worldwide, reinforcing Malaysia's status as a key tourism hub during Visit Malaysia 2026.

The summit featured curated experiences showcasing Sabah's natural beauty and cultural heritage, including a sunset cruise, the MH Trade Elevation Cup golf tournament, and local culinary delights. The event culminated in a gala evening where Malaysia Aviation Group's top executives, including Captain Nasaruddin A. Bakar, President and Group CEO, shared strategic updates. The evening also celebrated trade partners with the Golden Wau Awards and a new category for social engagement initiatives.

Dersenish Aresandiran, Chief Commercial Officer of Airline Business at Malaysia Aviation Group, expressed gratitude to the Sabah Tourism Board, stating, "Hosting TES 2026 here allowed us to showcase the very best of Sabah whilst strengthening meaningful partnerships with our global trade partners."

Malaysia Airlines continues to support tourism in Sabah with extensive connectivity through Kuala Lumpur and additional flights during the Kaamatan and Gawai festive season. The annual TES initiative aims to foster collaboration between international stakeholders and local tourism players, enhancing Malaysia's appeal as a travel destination

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