InterContinental Halong Bay Resort, part of IHG Hotels & Resorts, is experiencing a significant rise in demand for Meetings, Incentives, Conferences, and Exhibitions (MICE) just nine months after its debut. This surge is attributed to the growing need for in-person connections and strategically designed events in the Asia Pacific region, where corporate travel and business expansion are on the rise.

The resort, strategically located at the gateway to Ha Long Bay and within easy reach of Hanoi, has become a preferred choice for corporate meetings, incentive travel programmes, and leisure-led group events. Donna Tran, Cluster Director of Sales & Marketing at IHG BIM Estate Vietnam, noted, “We’ve seen incredibly strong momentum across corporate meetings, leadership retreats, and incentive travel, with growing interest from both regional and long-haul markets.”

The resort's appeal is further enhanced by its purpose-built event infrastructure, which accommodates everything from large-scale conferences to private executive retreats. It attracts a diverse range of industries, including real estate, energy, banking, and technology, highlighting its versatility in catering to both high-level executive gatherings and large corporate programmes.

Booking trends reveal a strong demand, with incentive groups and conferences typically booking 6-12 months in advance, whilst executive meetings are arranged within 1-3 months. The resort's unique location, set against the UNESCO World Heritage Site of Ha Long Bay, offers a distinctive alternative to traditional urban meeting hubs, combining natural beauty with luxury and immersive experiences

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