Charmaine Spencer has been appointed as the new Chief Marketing Officer (CMO) of the Antigua and Barbuda Tourism Authority, effective 1 June. Spencer, a seasoned professional with over 15 years of experience at the Authority, steps into her new role as the twin-island nation experiences record tourism growth and seeks to expand into emerging markets.
Spencer's extensive career at the Authority includes roles such as Marketing Manager, Marketing Consultant, and Director of Tourism for the Caribbean and Latin America. Her leadership has been pivotal in diversifying markets, strengthening partnerships with airlines and media, and enhancing destination awareness through global campaigns. Notably, she secured new air and sea routes, boosting Antigua and Barbuda's connectivity and positioning it as a Caribbean hub.
Reflecting on her new role, Spencer stated, “The tourism landscape has changed dramatically over the last decade. Destinations today compete not only for visitors, but for attention, relevance, and emotional connection. As Chief Marketing Officer, our focus will be on evolving Antigua and Barbuda from a destination brand into a dynamic global lifestyle brand that leverages storytelling, data, partnerships, sustainability, culture, and digital innovation to drive growth and deliver meaningful economic benefits for all.”
As CMO, Spencer will oversee the Authority's global marketing strategy, brand development, and public relations. Colin C. James, CEO of the Antigua and Barbuda Tourism Authority, praised Spencer's visionary leadership, stating that her appointment positions the Authority to build on its successes and advance its tourism objectives.
The appointment coincides with a reported 7% increase in stay-over tourism arrivals for the first quarter of 2026, indicating a promising trajectory for the nation's tourism sector
This story was selected and published by a human editor, with content adapted from original press material using AI tools and checked by the editor before publication. Spot an error? Report it here.
