RateHawk, a B2B platform for booking travel services, and PhocusWright, a tourism market research firm, have unveiled a joint study outlining ten pivotal trends that will shape travel distribution by 2036.
The report, designed as a practical guide for travel professionals, highlights shifts in market dynamics, traveller behaviour, and technological adoption.
Astrid Kastberg, Managing Director of RateHawk, emphasised the report's role in helping businesses navigate the rapidly evolving travel landscape. "We created this report as a practical guide to help travel businesses navigate the industry’s fast-changing environment," Kastberg stated. The study draws on data from PhocusWright and RateHawk, alongside interviews with industry leaders, to address pressing questions for decision-makers.
Key trends identified include the diversification of travel preferences, the growing influence of social media, and heightened price sensitivity. The report also notes the importance of reacting swiftly to instability and the increasing reliance on technology infrastructure. Additionally, the focus on data quality and the emergence of payments as a strategic advantage are highlighted as critical areas for future growth.
The study underscores the necessity for travel companies to leverage technology and data to define unique selling propositions and enhance efficiency. As the travel industry continues to evolve, these insights provide a roadmap for professionals aiming to remain competitive in the coming decade
This story was selected and published by a human editor, with content adapted from original press material using AI tools and checked by the editor before publication. Spot an error? Report it here.
