Virgin Voyages has announced a special initiative for its UK trade partners, celebrating First Mate Appreciation Month throughout July.

The campaign aims to reward travel agents, known as First Mates, with enhanced incentives and exclusive opportunities.

During this month, every booking logged through the First Mate Loot platform will earn agents £15, tripling the usual £5 reward. Additionally, bookings on the UK Comedy Fest Voyage will offer six times the usual reward, with agents receiving £30 per booking. This seven-night roundtrip, departing from Portsmouth on 20 August 2026 aboard the Valiant Lady, will visit Bruges, Amsterdam, and Hamburg.

A highlight of the campaign is the 'Bring on Mexico' fam trip giveaway, offering five agents a chance to join the Scarlet Lady's Mexico & Bimini Beach Club sailing on 28 November 2026. The more bookings agents log, the greater their chances of winning a spot on this exclusive trip. Winners will be announced on Virgin Voyages’ travel agent Facebook group, The Bridge UK.

The month-long celebration also includes weekly social media giveaways and a special edition of The Bridge UK Live featuring Virgin Voyages' CEO, Nirmal Saverimuttu, and Chief Brand Experience Officer, Nathan Rosenberg.

SJ Walker, Director of Sales, UK at Virgin Voyages, emphasised the importance of recognising the efforts of First Mates, stating, “First Mate Appreciation Month is about putting them front and centre.” The campaign coincides with Virgin Voyages’ 'Free Balcony Upgrade' offer, available for new bookings until 31 July

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