Radisson Hotel Group has introduced an AI-powered real-time price matching technology that automatically detects and matches lower hotel rates found on third-party booking platforms.

This innovation, launched on 3 July 2026, aims to simplify the booking process for travellers by eliminating the need for manual claims and approvals, setting a new standard for price transparency in the hospitality industry.

The new feature, available globally across all Radisson properties, automatically verifies and matches lower publicly available rates on platforms such as Booking.com, Expedia, and Google Hotels. This ensures that guests booking directly through RadissonHotels.com receive the best available price without additional effort. Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group, stated, "Price matching is our commitment to ensuring that guests who choose to book directly with us never have to wonder whether they could have found a better deal elsewhere."

For guests, this technology offers the assurance of the best price, saving time and effort. For hotel staff, it reduces the administrative workload associated with managing price match claims, allowing them to focus on enhancing guest experiences. The automated system also provides insights into pricing performance and customer behaviour, aiding in the optimisation of direct booking strategies.

This development is part of Radisson's broader digital innovation strategy, which focuses on enhancing guest experiences through automation and AI integration. By replacing the traditional Best Online Rate Guarantee with this proactive solution, Radisson reinforces its investment in technology that simplifies travel planning and strengthens direct relationships with guests

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