Agoda's recent data reveals that 40% of visitors to Singapore return within two years, with repeat visits largely comprising both business and leisure travellers. This trend, highlighted in Agoda's 2026 Travel Outlook Report, indicates a growing preference for shorter, experience-focused "micro-trips" lasting one to three days.
The report suggests that repeat visitors are increasingly seeking out lesser-known attractions, moving away from iconic landmarks such as Sentosa and Gardens by the Bay. Instead, they are exploring places like Fort Canning Park, Punggol Waterway Park, and MacRitchie Reservoir, which offer unique experiences on a condensed schedule.
This shift in travel patterns underscores a change in what tourists are looking for during their visits to Singapore. The focus is now on discovering hidden gems and enjoying more personalised experiences rather than revisiting popular tourist spots.
Agoda's insights provide valuable information for Singapore's tourism industry, which can leverage this data to tailor offerings that cater to the evolving preferences of repeat visitors. As travellers continue to seek out diverse and enriching experiences, Singapore's appeal as a dynamic travel destination is likely to grow
This story was selected and published by a human editor, with content adapted from original press material using AI tools and checked by the editor before publication. Spot an error? Report it here.
