ATPCO has announced that 32 airlines are now utilising Architect, its advanced pricing automation solution, underscoring the growing demand for efficient fare management in the airline industry. Since its introduction in 2020, Architect has become one of the most widely adopted decision support systems, helping airlines streamline their pricing strategies.

Recent adopters of Architect include Vietnam Airlines, Norwegian, South African Airways, and Air Côte d'Ivoire. These airlines join a diverse group of carriers that benefit from Architect's ability to design, simulate, and implement fare changes swiftly and accurately. The tool addresses the challenges faced by pricing teams, who must navigate market volatility and competitive shifts whilst often relying on manual processes.

Fernand Kouadio, Pricing Manager at Air Côte d'Ivoire, noted, "Architect has strengthened how we manage pricing in a competitive and fast-moving market. It helps our pricing teams act faster, with better information and stronger execution discipline."

Chris Phillips, Chief Commercial Officer at ATPCO, highlighted the industry's shift towards more connected fare management, stating, "Thirty-two airlines have chosen Architect because they need fare management capabilities that help them respond faster, automate complex workflows, and execute pricing strategies with confidence."

As the airline industry continues to evolve, the adoption of Architect signifies a move towards more efficient and connected fare management practices, enabling airlines to better respond to market dynamics

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