IHG Hotels & Resorts has announced the beta launch of its AI-powered conversational search on IHG.com and the IHG One Rewards mobile app. This innovative feature aims to transform the travel discovery experience by allowing guests to plan trips using everyday language, making it easier to book from over 7,000 hotels worldwide. Initially available in the US, the feature will expand to other markets, with IHG refining the service based on user feedback.

The new search functionality enables travellers to input details such as destination, trip purpose, and preferences, offering tailored hotel recommendations. It provides interactive maps, real-time availability, pricing, and detailed property information. Guests can choose to pay with cash, points, or a combination of both. The AI search runs alongside existing search options, giving users flexibility in how they find their ideal stay.

Elie Maalouf, CEO of IHG Hotels & Resorts, stated, "Launching conversational search in IHG's digital channels transforms how guests interact with IHG and discover our incredible collection of hotels around the world."

To support this initiative, IHG will roll out an AI-optimised hotel content platform, enabling hotels to upload detailed information and improve visibility. This platform will include new content such as floor plans and videos, enhancing how properties are matched to travellers' needs.

IHG's broader AI strategy includes further technological advancements, aiming to personalise guest experiences and strengthen loyalty. The company is collaborating with thought leaders and technology partners to continue transforming the guest experience

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