Los Angeles is capitalising on the momentum from hosting eight FIFA World Cup 2026 matches, which attracted over 560,000 fans, to bolster its reputation as a global sports capital. The city is now setting its sights on hosting Super Bowl LXI in 2027 and the Olympic and Paralympic Games in 2028. Adam Burke, President and CEO of Los Angeles Tourism, highlighted the tournament's role in driving tourism and economic opportunities, stating, "The tournament demonstrated the power of major sporting events to drive tourism, create economic opportunities, and bring the global community together."
The World Cup events, including the FIFA Fan Festival and numerous community activities, generated a projected $892 million (US$892 million) in economic impact for Los Angeles County. The tournament's success was a collaborative effort involving public agencies, venue operators, and local businesses. Ilysha Buss, Director of Marketing and Communications at The Original Farmers Market, noted the event's significance, saying, "This opportunity delivered tremendous visibility and opportunity for our small and family-owned businesses."
Looking ahead, Los Angeles will host the 2028 Olympic and Paralympic Games, featuring 51 sports and over 800 events. The city plans to use existing venues, making it the first Summer Olympics since 1948 to avoid building new permanent infrastructure. The LA28 Games will also introduce a "car-free" model, leveraging significant transportation improvements.
Beyond sports, Los Angeles is experiencing a cultural renaissance with new attractions like the Lucas Museum of Narrative Art and the California Science Centre's Samuel Oschin Air and Space Centre. These developments, alongside a thriving culinary scene, position Los Angeles as a burgeoning capital of culture and entertainment
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