Hiranandani Communities has partnered with The Fern Hotels & Resorts and Marriott International to introduce branded serviced flats at Hiranandani Sands in Nagaon, Alibaug. This collaboration aims to redefine Alibaug from a seasonal getaway to a year-round lifestyle destination, integrating premium residential ownership with globally benchmarked hospitality experiences.

The partnership reflects a shift in Indian real estate, where value is increasingly defined by the quality of living and service. The serviced flats will operate under a "lock-and-leave" model, allowing homeowners to rent out their units when not in use, managed by the Fern-Marriott partnership.

Dr. Niranjan Hiranandani, Chairman of Hiranandani Communities, stated, "India's homebuyer has evolved. They are investing in a way of living, a standard of service, and a lifestyle experience. This collaboration brings globally benchmarked hospitality to Alibaug, integrated seamlessly into a home you own."

The development at Hiranandani Sands is designed to attract long-stay guests and digital nomads, reducing reliance on weekend tourism. It aims to support consistent economic activity in the region, moving away from seasonal tourism peaks. The project also emphasises sustainability, with initiatives focused on green-certified design, renewable energy, and biodiversity preservation.

Hiranandani Communities, known for pioneering integrated township developments, reinforces its position as an enabler of lifestyle experiences in India. This collaboration sets a precedent for integrating global hospitality standards into Indian townships, balancing community impact and environmental responsibility

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