PriceTravel Holding, a prominent travel distribution company in Latin America, has reported a 112% year-on-year increase in B2B activity from the Middle East and GCC markets in 2026. This surge is part of the company's strategy to expand its regional partner network and enhance its global B2B distribution capabilities.
The company has added six new partners in the past eight months, bringing its total to 16 active B2B clients in the region. These clients are primarily B2B specialists and wholesalers focused on hotel distribution, aligning with PriceTravel's strategy to build a specialised network across the Middle East.
Through its Connect by PriceTravel initiative, the company offers Middle Eastern partners access to a global travel ecosystem, including over 500,000 travel products, 57,000 hotels with direct contracts, and 200 airlines. This initiative combines hotel and air content with dynamic packaging, transfers, tours, car rental, and travel assistance, all supported by proprietary technology ensuring fast and reliable access.
Demand from the Middle East is increasingly global, with destinations like Paris, Madrid, and New York seeing significant growth. London remains the largest destination by production, with an 89% increase year-on-year. The data also highlights growing interest in Latin American destinations such as São Paulo and Cartagena.
Yulia Chutaeva, Head of Sales EMEA & APAC at PriceTravel Holding, emphasised the importance of the Middle East in their global strategy, stating, “The Middle East is no longer simply a market we are looking to enter — it is becoming an increasingly important part of our global B2B distribution strategy.”
PriceTravel Holding's expansion in the Middle East not only strengthens its presence but also opens opportunities for Middle Eastern content to be distributed through its international network, fostering a two-way B2B opportunity.
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