The 41st ITE Leisure and 22nd ITE MICE will be held from 10 to 13 June 2027 at the Hong Kong Convention and Exhibition Centre. This event will connect global exhibitors with serious buyers and affluent travellers, particularly from the Greater Bay Area (GBA), a significant economic region including Hong Kong, Shenzhen, and Guangzhou.

The GBA, with a GDP of $2.15 trillion, ranks as the world's 10th largest economy. Hong Kong, home to 40% of the GBA's high-net-worth families, spent $30.3 billion on outbound travel in 2025, with residents making 1.57 departures per capita annually. At ITE Hong Kong, two-thirds of trade buyers hail from this region, making it a key entry point into China's premium travel market.

The 2026 edition of ITE featured 602 exhibitors from 69 countries and regions, attracting 8,442 trade buyers. Among these, 20% were from Guangdong, 16% from other Chinese provinces, and 17% from other Asian markets. The event also drew over 74,000 public visitors, with 75% taking multiple holidays in 2025 and 63% planning higher travel budgets in 2026.

ITE Hong Kong 2027 will offer a robust B2B programme, including business matching, KOL networking sessions, and rentable meeting rooms. The B2C programme will feature over 100 seminars and themed displays, attracting young affluent parents and their children. Exhibitors can engage visitors with seminars, photo opportunities, and games, with booth rentals starting from $480 (US$) per square metre

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