Central Retail, in partnership with Vietnam's Ministry of Industry and Trade, is hosting the annual "Vietnamese Week in Thailand 2026" at centralwOrld in Bangkok. Running until 20 September, the event transforms the Eden Zone into a vibrant showcase of Vietnamese culture, featuring products, cuisine, and travel opportunities from five key Vietnamese cities.

The event, themed "Discover the Charm of Vietnam," highlights the cultural and economic ties between Thailand and Vietnam, coinciding with the 50th anniversary of their diplomatic relations. Wallaya Chirathivat, President of Central Group, emphasised the role of the private sector in fostering these ties, stating, "Vietnamese Week in Thailand is one of the key initiatives helping strengthen both economic and cultural ties."

Visitors can explore a variety of Vietnamese products from over 60 entrepreneurs, including coffee from Adoré Café, teas from Vietnam Tea Shop, and textiles from VietHouse. Food lovers can indulge in Vietnamese dishes such as pho and banh mi, prepared by Golden Gate in collaboration with TOPS FOOD HALL.

The event also serves as a platform for Vietnamese entrepreneurs to connect with Thai consumers, with Olivier Langlet, CEO of Central Retail Vietnam, noting, "We aim to continuously strengthen this event as a platform that expands the visibility of Vietnamese products and brands."

In addition to cultural showcases, the event promotes cross-border payments through VietQR Global, enhancing economic connections between the two nations. The initiative is supported by partners including NAPAS and VietinBank.

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