HBX Group, a leading B2B travel technology marketplace, has announced the global expansion of its partnership with Virtuoso, the world's foremost network in luxury and experiential travel. This move extends their collaboration, which began in North America in 2001, to a worldwide scale, allowing Virtuoso member agencies global access to Bedsonline's comprehensive travel products and services.

The expanded partnership offers Virtuoso's 20,000 travel advisers and over 2,800 preferred travel partners a broader range of options, including accommodation, premium transfers, car rentals, and activities, all through a single platform. This integration aims to facilitate the creation of personalised itineraries, enhancing the travel experience for clients. Advisers will also benefit from Bedsonline's Luxury Collection, featuring a curated selection of luxury hotels and The Luxurist's concierge service.

David Amsellem, Chief Distribution Officer at HBX Group, highlighted the significance of this milestone, stating, "It significantly expands the reach of our offering and brings Bedsonline's global portfolio to Virtuoso advisers worldwide." Cory Hagopian, Senior Vice President of Global Partnerships, added, "This enhanced partnership gives our advisers around the world access to a broader range of accommodations, experiences, transfers, and mobility solutions."

This strategic expansion aligns with HBX Group's goal of strengthening its global travel marketplace by connecting high-quality supply with travel advisers who shape premium travel demand. As the luxury travel sector evolves, the agreement supports advisers with greater flexibility and access to exceptional travel experiences.

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