Series by Marriott has launched its first hotel in South Korea with the opening of Anook Signature Seoul Guro. This 104-room establishment marks a significant step in the brand's Asia Pacific expansion, following its debut in India in 2025 and Japan in April 2026. Located in Seoul's southwestern business district, the hotel offers convenient access to Gimpo and Incheon International Airports.

The Anook Signature Seoul Guro is designed to cater to both business and leisure travellers, featuring a range of amenities including Korean dining at Anook Restaurant, a sauna, and a fitness centre. The hotel also provides meeting facilities, a business centre, and a rooftop lounge. "Through Series by Marriott, we are bringing regionally recognised hotel groups into our portfolio whilst preserving the character and familiarity that have earned the trust of local travellers," said Cristiano Rinaldi, Chief Lodging Product & Services Officer, Asia Pacific excluding China, Marriott International.

The hotel’s design reflects a Korean-inspired approach to rest and renewal, with a focus on comfort and relaxation. The name "Anook" is derived from the Korean word for cosiness, embodying the country's culture of rest. The hotel offers a "Recovery Ritual" experience, guiding guests from sauna to dining to sleep.

Shin Hyun-wook and Kim Jun-ha, Co-CEOs of The Hyusik, expressed their excitement about the partnership with Marriott International, stating that the hotel will provide a new option for travellers seeking dependable stays at reasonable value. Anook Signature Seoul Guro is part of the Marriott Bonvoy programme, allowing members to earn points and enjoy personalised experiences.

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