Asian travellers are showing a growing interest in Germany's Oktoberfest, with accommodation searches rising significantly, according to digital travel platform Agoda. As the 191st Oktoberfest concludes, data reveals a notable increase in searches from Asian markets, extending beyond Munich's Theresienwiese fairgrounds.
Munich remains the top destination for Asian visitors during the festival, which ran from 19 September to 4 October. However, Berlin has emerged as a surprise favourite, with a 29% year-on-year increase in searches, indicating that many travellers are combining the festival with broader German exploration. Frankfurt, Cologne, Hamburg, and Dusseldorf also feature prominently in the top six searched cities. Bavarian towns such as Fussen, Augsburg, and Garmisch-Partenkirchen are gaining attention for their Alpine scenery and castles, whilst Stuttgart, home to Germany's second-largest beer festival, the Cannstatter Volksfest, also saw increased interest.
China stands out with a 98% rise in accommodation searches compared to last year, leading the surge alongside South Korea. India and Japan also recorded increases of 29% and 25%, respectively. Andrew Smith, Senior Vice President of Supply at Agoda, noted, "Oktoberfest has always been one of the world's great cultural events, but what we're seeing now is a new wave of interest from across Asia."
In Munich, Japan leads the Asian markets for accommodation searches, followed by India, South Korea, China, and Taiwan. This trend highlights Japanese travellers' preference for the authentic Munich Oktoberfest experience, whilst others explore multiple German cities. The data also shows that only 3% of searches included children, underscoring Oktoberfest's appeal as an adult getaway.
Travellers can explore a variety of accommodation and flight options on Agoda's platform, available in 39 languages
This story was selected and published by a human editor, with content adapted from original press material using AI tools and checked by the editor before publication. Spot an error? Report it here.
