Search Results forPreferred Hotels & Resorts
Al Habtoor Palace Dubai Recognized by Preferred Hotels & Resorts with 2025 Preferred Awards of Excellence
Preferred Hotels & Resorts has announced its 2025 Preferred Awards of Excellence with Al Habtoor Palace among 11 winning hotels. Presented by the brand’s CEO Lindsey Ueberroth and President Michelle Woodley at the annual Preferred Global Conference in Singapore on 15 May 2025, Al Habtoor Palace was awarded with 2025 Preferred Awards of Excellence. “It is with great pleasure that I extend my warmest congratulations to Al Habtoor Palace Dubai on being named Hotel of the Year – India, Middle East, and Africa. As one of the newest members of the Legend Collection, Al Habtoor Palace Dubai has embraced our partnership with pride and enthusiasm. This esteemed award serves as a distinguished recognition of Al Habtoor Palace Dubai’s unwavering commitment to excellence and exceptional hospitality.” Saurabh Rai, Executive Vice President of South Asia, Middle East, Africa and Australasia, Preferred Hotels & Resorts. The Preferred Awards of Excellence recognize member hotels that epitomize excellence within the brand’s global portfolio of over 600 hotels, resorts, and residences, and inspire the global travel community to pursue #ThePreferredLife. To qualify for nomination, hotels were required to rank among the top in their region as part of the Preferred Hotels & Resorts Integrated Quality Assurance program, which includes third party on-site inspections and real-time guest feedback from the world’s top consumer review sites. “We are truly honored to receive the 2025 Preferred Award of Excellence. This recognition is a testament to the dedication and passion of our entire team, who continuously go above and beyond to create memorable experiences for our guests. Being named Hotel of the Year for the India, Middle East, and Africa region is not only a proud moment for Al Habtoor Palace, but also reinforces our unwavering commitment to delivering excellence at every touchpoint.” Said Stefan Radstrom, General Manager of Al Habtoor City Hotel Collection. Al Habtoor Palace is home to some of the most exclusive experiences in the UAE, including an award-winning steakhouse, serene spa, and one of the largest suites in Dubai—the 913 square-metre Sir Winston Churchill Suite. The hotel’s signature suites offer an elevated sense of grandeur, with expansive layouts, elegant furnishings, and bespoke touches that reflect timeless sophistication. Every element of the guest experience is enhanced by our hallmark 24/7 butler service, delivering impeccable, discreet care tailored to each individual. From seamless arrivals to thoughtfully curated in-room moments and personalised dining experiences, the unmatched service at Al Habtoor Palace is defined by attention to detail and a deep commitment to excellence. Guests are enveloped in a world where luxury is intuitive, refined, and effortlessly delivered at every turn.
Preferred Hotels & Resorts launches ‘The Luxury Travel Report 2025’
Lefay Resort & SPA Dolomiti, Italy, a member of the Preferred Hotels & Resorts Legend Collection and Preferred Residences Preferred Hotels & Resorts, released its first Luxury Travel Report — a comprehensive luxury consumer trends study developed in partnership with The Harris Poll. The findings affirm that the desire for travel remains robust, with luxury travellers planning an average of eight leisure trips this year — including three international journeys — and over half expecting to spend more on travel than in 2024. Montage Palmetto Bluff, South Carolina, a member of the Preferred Hotels & Resorts Legend Collection and Preferred Residences The Luxury Travel Report by Preferred Hotels & Resorts reveals that today’s affluent travellers are investing not just money but meaning into their journeys. Luxury travellers seek immersive, curated experiences that feel personal and enduring— avoiding generic, mass-produced offerings in favour of authenticity and emotional connection. Passalacqua, Italy, a member of the Preferred Hotels & Resorts Legend Collection The Five Emerging trends of Luxury Travel, signalling a new era of expectations: The Beige-ification of Travel Is the Industry’s Wake-Up Call Luxury travellers are turning away from sameness in design, service, and experience—nearly 70% say modern luxury hotels have lost their soul to standardisation. The rise of “dupe culture” and algorithm-driven itineraries has fuelled a wave of “destination disillusionment,” where cities and stays feel indistinguishable. Today’s affluent traveller craves the unrepeatable: places that excite, environments that surprise, and experiences rooted in individuality. Nearly three-quarters say they won’t pay for luxury accommodations that feel generic. Al Habtoor Palace Budapest, Hungary, a member of the Preferred Hotels & Resorts Legend Collection Legacy Moments Are the New Luxury Currency Luxury is less about accumulation – it’s about transformation. Today’s affluent travellers seek rare, authentic experiences that fundamentally shift their worldview and create lasting memories.Over four-in-five say that insider connections unlock the most unforgettable travel moments and 64% prefer to navigate a destination with advice from locals rather than AI-driven concierge services and digital guides. Le Logis, France, a member of the Preferred Hotels & Resorts Legend Collection and Preferred Residences Curation is the New Standard of Luxury Curation is now as essential as five-star service. Over 90% of luxury travellers say the best journeys feel effortless yet are expertly crafted, with 89% expressing interest in seeing local charm reflected in hotels. Travel advisors are the new power brokers, with 84% of survey respondents agreeing that a trusted travel advisor is more valuable than unlimited internet research. Dromoland Castle, Ireland, a member of the Preferred Hotels & Resorts Legend Collection Heritage Is the New Frontier Luxury travellers don’t want to just observe history – they want to be part of it. Over 90% seek experiences that immerse them in history and culture, favouring heritage-rich stays. Additionally, with 71% planning multi-generational trips in 2025, demand continues to rise for spacious accommodations that foster connection to each other and their own family roots. Villas at Half Moon, Jamaica, a member of Preferred Hotels & Resorts Legend Collection and Preferred Residences Loyalty Programmes Are Lifelines to Consistency and Customisation Amid economic pressures and rising costs, loyalty has become more valuable than ever. For 82% of luxury travellers, loyalty programmes are very important to ensuring hotel quality, while nearly two-thirds say a great past stay drives repeat bookings. Today’s loyalty isn't transactional — it's deeply personal, driven by human touch, customisation, and consistent excellence. Necker Island, British Virgin Islands, a member of Preferred Hotels & Resorts Legend Collection “The Luxury Travel Report by Preferred Hotels & Resorts deepens our understanding of the ever-evolving desires of luxury travellers, which is a critical step in reinforcing authenticity and spotlighting the unique, curated experiences that can be found throughout our global portfolio,” said Lindsey Ueberroth, Chief Executive Officer of Preferred Hotels & Resorts. “We are guided by an ethos that celebrates an independent spirit, transformative experiences, and we remain committed to delivering authentic, memorable stays through our ‘Believe in Travel’ ideology. Through the Report, we hope to inspire meaningful experiences that resonate with the luxury travel set.” The Luxury Travel Report was conducted by The Harris Poll on behalf of Preferred Hotels & Resorts from February to March, 2025, among over 500 affluent U.S. travellers. Respondents met criteria including an annual household income of more than $250,000, at least $1 million in total assets, and a minimum spend of $10,000 on leisure travel annually.
Preferred Hotels & Resorts Announces 2025 GIFTTS Pineapple Award Winners at 2025 Global Conference in Singapore
Preferred Hotels & Resorts announces Rosen Hotels & Resorts, Erinvale Estate Hotel & Spa, Kasbah Tamadot, and Inn by The Sea as the winners of the 2025 GIFTTS Pineapple Awards. As a key event of the 2025 Preferred Global Conference, The GIFTTS Pineapple awards ceremony took place during a celebratory dinner at Gardens by the Bay, the iconic landmark of Singapore and celebrates these hotels that showcase an outstanding commitment to philanthropy, sustainability, and social responsibility. “We are incredibly proud to recognize those who are setting the standard in our industry through their dedication to purpose-driven leadership and impactful community engagement,” said Lindsey Ueberroth, Chief Executive Officer at Preferred Hotels & Resorts. “These trailblazers continually inspire us with their commitment to initiatives that create lasting value for both people and the planet. The GIFTTS program aligns closely with our Climate Action Plan, and together with our exceptional hoteliers around the world, we are advancing meaningful progress toward a more sustainable future.” Every year Preferred Hotels & Resorts recognizes member hotels that take the meaning of genuine hospitality beyond the lobby and into their communities by showcasing an outstanding commitment to philanthropy, sustainability, and social responsibility as part of its GIFTTS program, which stands for Great Initiatives for Today's (Tomorrow's) Society. With nearly 100 property submissions across four categories, the 2025 winners are as follows: Philanthropy: Kasbah Tamadot (Asni, Morocco), Legend Collection Sustainability: Inn by The Sea(Cape Elizabeth, United Sates), L.V.X. Collection & member of Beyond Green Overall Hotel: ErinvaleEstate Hotel & Spa (Cape Town, South Africa), L.V.X. Collection Overall Corporate Entity: Rosen Hotels & Resorts, including Rosen Plaza Hotel(Lifestyle Collection), Rosen Shingle Creek (Lifestyle Collection), Rosen Centre Hotel (Lifestyle Collection).
Preferred Hotels & Resorts strengthen portfolio in Q1, 19 new members join
Preferred Hotels & Resorts, the world’s largest independent hotel brand announces the addition of 19 new member properties to its global portfolio between January 1 and March 31, 2025. To celebrate, I Prefer Hotel Rewards members can earn 2,500 bonus points on eligible stays at any of these participating locations for a limited time. Ranging from a family-oriented coastal retreat on the shores of Taiwan to a Blueridge mountainside adventurer’s escape, each of these distinct properties will greet travellers with thoughtful personalised service and unique unforgettable experiences that define independent luxury hospitality. Highlights include: Andronis Luxury Suites (Santorini, Greece) – Legend Collection: Slated to unveil a comprehensive transformation in May 2025, Andronis Luxury Suites presents an ideal tranquil escape perched high atop the cliffs of Santorini. Integrating effortlessly into the picturesque jigsaw of whitewashed buildings that define the famed village of Oia, the property boasts 39 elevated suites and villas, a new Greek-style Taverna and upgraded Mare Sanus Spa. With a commitment to preserving both the island’s rich heritage and the property's enduring legacy, guests will enjoy uninterrupted, breathtaking views of the Aegean Sea, volcanic caldera, and picturesque beaches below— all from the indulgence of private infinity pools and hot tubs. Boar's Head Resort (Charlottesville, Virginia) – L.V.X Collection: Set against the stunning backdrop of the Blue Ridge Mountains, this 168-room resort harmoniously blends classic Southern charm with modern comforts and natural beauty. The historic Boar’s Head Resort is nestled within 600 acres of picturesque countryside and features the newly restored Birdwood Mansion—preserved from its former life as a storied 19th century mansion—slated to debut as a boutique seven-room hotel and event venue in fall 2025. Well-equipped for active travellers, a range of adventurous activities are available, including falconry, axe throwing, and hiking, as well as standout facilities such as an 18-hole championship golf course, three swimming pools, a world-class racquet sports facility and four on-site restaurants. Hotel Convent de la Missio (Palma de Mallorca, Spain) – L.V.X Collection: Housed in a former 17th-century convent, this adults-only boutique hotel fuses rich history with modern design elements, seamlessly merging the past and present to create an atmosphere of refined luxury. Situated among narrow streets and lush courtyards in the bustling heart of Palma, Hotel Convent de la Missio is a peaceful retreat from the Island’s vibrant energy – featuring 27 minimalist guestrooms and suites, an exclusive spa, and idyllic rooftop terrace and solarium. Additional highlights include a stylish Mediterranean restaurant by Michelin-starred chef Marc Fosh and a bar that also serves as an art gallery, showcasing works by local contemporary artists. NÓR Hotel & Spa (São Roque, Brazil) – Lifestyle Collection: With a name that represents Nature, Origin and Refuge, NÓR Hotel & Spa is nestled amidst the Itapetinga Mountains in São Roque, offering a serene wellness retreat just beyond the reach of São Paulo. Each of the property’s 33 intimate suites feature a minimalist Nordic style, integrating elements of steel, wood, and concrete, and include a private deck and fireplace. Whether savouring modern contemporary cuisine at the signature restaurant, enjoying activities such as beach tennis and soccer, or taking in stunning landscape views from the outdoor pool, guests are invited to a world of tranquility, beauty, and deep connection with nature. Additional highlights for wine lovers include access to the picturesque wine route that winds through local vineyards and tastings in the mirrored glass cellar, featuring a selection of Brazilian and international varietals. The Archipelago (Yilan, Taiwan China) – Lifestyle Collection: A beachfront respite nestled on the shores of Taiwan’s Wushih Harbor, The Archipelago is a luxury destination overlooking the majestic Guishan Island as it rises from the Pacific Ocean. Where modern minimalism meets playful, bold design, the family-oriented hotel showcases 285 spacious rooms with balconies that provide panoramic mountain and sea vistas, complemented by stylish decor. The essence of the ocean shapes every aspect of the guest experience, from gourmet dining with fresh local seafood to interiors inspired by a journey from the ocean's depths to the shore, and a rejuvenating Thermal Club that draws low pH sodium bicarbonate thermal water from deep underground for ultimate relaxation. “We are delighted to welcome these 19 exceptional properties to our global portfolio in the first quarter of 2025,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “This strategic expansion in 12 countries highlights our commitment to providing a diverse range of luxury experiences that cater to every type of traveler, and it serves as a strong foundation for continued growth and momentum throughout the year.” Many of thee new member hotels participate in I Prefer Hotel Rewards, the brand’s points-based loyalty programme with 5 million travellers enrolled globally. Complimentary to join, members of I Prefer earn points redeemable for cash-value Reward Certificates, Titanium status, and other value-rich benefits from eligible stays at over 600 participating hotels and resorts worldwide. For a limited time only, new and existing members of I Prefer Hotel Rewards will earn 2,500 bonus points on eligible stays at any of these participating new member properties. Valid on bookings made by June 30, 2025, for stays between April 3 and September 30, 2025.
Sabre renews long-term strategic partnership with Preferred Hotels & Resorts
Sabre Hospitality announced a multi-year renewal of its strategic partnership with Preferred Hotels & Resorts, to now include SynXis Retailing and Gift Card & Vouchers. The partnership aims to help create additional revenue streams and attract new guests to Preferred Hotels & Resorts’ member hotels. Preferred Hotels & Resorts is the world’s largest independent hotel brand representing more than 600 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. The renewal agreement includes SynXis Booking Engine, GDS Distribution, Call Center Services, Digital Marketing, and SynXis Voice Agent solutions across its global brands. This partnership expansion ensures that Preferred Hotels & Resorts continues to have access to the full suite of Sabre’s hospitality solutions to support the company’s goal of increasing adoption of its I Prefer Hotel Rewards program and expanding distribution of its member hotels. “Preferred Hotels & Resorts is not only a marquee customer but a true strategic partner for Sabre Hospitality, representing some of the most distinguished hotels in the world,” said Frank Trampert, Senior Vice President, Global Managing Director Commercial at Sabre Hospitality. “Our enduring relationship with Preferred reflects the strength of our collaboration, built on mutual trust, shared vision, and a commitment to co-innovation. Together, we continue to push boundaries, elevate guest experiences, and drive meaningful impact across the hospitality industry.” “Sabre has long been a valued technology provider to Preferred, and we are pleased to continue our partnership as we further modernize our technology solutions, helping ensure customer satisfaction and personalization,” said Michelle Woodley, President of Preferred Hotels & Resorts. “The additional value of Sabre’s Gift Card & Vouchers combined with SynXis Retailing technology keeps us ahead of the game in the ever-changing hospitality technology space, while not losing sight of the needs of our employees and customers.”
Al Habtoor Palace, Dubai joins Preferred Hotels & Resorts’ Legend Collection
Al Habtoor Palace, Dubai, one of the United Arab Emirates’ most prestigious independent hotels, has joined Preferred Hotels & Resorts’ Legend Collection. Launched in 2015, the Legend Collection is globally sophisticated, culturally refined, and promises unforgettable guest experiences, elevating extraordinary properties in remarkable destinations. Featuring exquisite accommodations, stellar and intuitive personal service, renowned dining, and exceptional spas, being part of this exclusive group is only designated for distinguished properties who represent the very highest levels of luxury. As part of the renowned Al Habtoor City development and located near the scenic Dubai Water Canal, Al Habtoor Palace offers guests a luxurious escape marked by its illuminated facade, grand marble staircases, glittering chandeliers, and 234 palatial guestrooms, including 52 suites. Among its standout accommodations are the flagship Sir Winston Churchill Suite and the Middle East’s first Bentley Suite. Housed within a Beaux-Arts castle, the hotel offers premium amenities and world-class experiences, including eight award-winning restaurants, bars, and lounges, such as an American steakhouse, a French brasserie, and a cigar bar. Guests can unwind at the award-winning Silk Spa or relax at one of two rooftop swimming pools. Additional highlights include a state-of-the-art fitness centre and an 800-square-metre Al Habtoor Ballroom, ensuring a truly memorable stay for all. “We are thrilled to become a member of the Preferred Hotels & Resorts Legend Collection,” said General Manager of Al Habtoor Palace, Stefan Radstrom. “Together, we are poised to continuously create memorable moments and redefine the standards of luxury hospitality.” “This significant partnership is a testament to our unwavering commitment to excellence and our dedication to providing unparalleled luxury and personalised experiences. Being part of the Legend Collection not only aligns with our vision of setting the highest standards in hospitality but also allows us to offer our guests an even more remarkable and distinguished experience. We look forward to welcoming travellers from around the world to discover the exceptional offerings and unparalleled service that define Al Habtoor Palace.” said Mohammed Al Habtoor, Vice Chairman & CEO of the Al Habtoor Group. He continued, “When we began the development of Al Habtoor City, it was merely a stretch of barren desert. Today, it has evolved into a vibrant hub at the heart of Dubai, boasting exceptional connectivity amid the city’s bustling thoroughfares.” “We are delighted to welcome Al Habtoor Palace to Preferred Hotels & Resorts’ Legend Collection,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Being part of this exclusive group is only designated for distinguished properties who represent the very highest of luxury. As one of Dubai’s most esteemed hotels, Al Habtoor Palace is an exceptional addition to our global portfolio, offering guests an extraordinary experience that aligns with our commitment to delivering the highest standards of hospitality.” “This partnership with Al Habtoor Palace marks a significant milestone in our continued expansion across both the UAE and wider Middle East,” said Saurabh Rai, Executive Vice President of South Asia, Middle East, and Africa for Preferred Hotels & Resorts. “It underscores our dedication to growing Preferred Hotels & Resorts’ presence in one of the world’s most dynamic luxury travel markets.” All guests of Al Habtoor Palace are now eligible to enrol in I Prefer Hotel Rewards, the brand’s points-based loyalty programme with more than 5 million travellers currently enrolled globally. Complimentary to join, I Prefer members earn points redeemable for cash-value Reward Certificates, Titanium status, and other value-rich benefits from eligible stays at over 600 participating hotels and resorts worldwide. Travelers seeking memorable independent hotel experiences are invited to sign up at
Preferred Hotels & Resorts welcomes 15 new member properties
Hotel Mousai Cancun - A Tafer Resort (Cancun, Mexico) – L.V.X. Collection Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 15 new member properties to its global portfolio between January 1 and March 31, 2024. Ranging from a hidden safari resort in the wilderness of Nepal to a sophisticated Mediterranean hub in the heart of Split, Croatia, each of these distinct and independent luxury properties deliver authentic, one-of-a-kind experiences to inspire and guide travellers to explore even more exciting locales around the world. Highlights include: CordeValle (San Martin, California) – L.V.X. Collection: Nestled in the foothills of the Santa Cruz Mountains on 1,700-acres of picturesque countryside, CordeValle combines the extraordinary beauty of Northern California with the impeccable hospitality of a luxury resort. Known for its charm and intimacy, this idyllic retreat features 45 beautifully-appointed guest rooms and Fairway Homes outfitted with residential comforts and breathtaking views of the golf course and valley. At the heart of the resort is the award-winning, 18-hole CordeValle Golf Course designed by internationally acclaimed golf architect, Robert Trent Jones Jr. Additional highlights include three restaurants and bars featuring innovative menus and fresh local produce, a renewing wellness spa, estate winery, hiking, and a tennis and pickleball centre with tournament courts. Farol Hotel (Cascais, Portugal) – L.V.X. Collection: Perched on rocks descending straight into the sea, Farol Hotel presents a seamless blend of modern luxury and historic coastal charm, marrying a 19th-century mansion once owned by the Count of Cabral, together with unique contemporary architecture. Steps away from the cobblestone streets of Cascais and seaside beauty of the Estoril Coast, the boutique hotel delights guests with dazzling views of the Atlantic Ocean from its outdoor saltwater swimming pool and On the Rocks bar, as well as carried throughout each of the 33 guestrooms and suites, some of which offer 180-degree ocean views. Additional highlights include two restaurants and bars offering delicious Mediterranean fusion, classic sushi with a twist, signature cocktails, and stunning seaside views. Himalayan Wildlife Sanctuary (Chitwan, Nepal) – Lifestyle Collection: Set along the banks of the Narayani River in the lush green region of Amaltari, this luxurious safari resort presents a tranquil, secluded escape for travellers seeking a natural connection to the magical wilderness of Nepal. Situated on the western edge of Chitwan National Park – home to over 43 species of mammals, including the Bengal tiger and Nepal’s largest one-horn rhinoceros population – the fully-inclusive resort extends bright and airy accommodations featuring 27 stylish guestrooms, including private villas, each beautifully designed with locally sourced materials evoking elements of wilderness and honouring the cultural significance and traditions of the local Tharu people. Additional highlights include dining options featuring authentic Nepali and International cuisine, and access to all the fascinating activities at Chitwan National Park. Hotel Mousai Cancun - A Tafer Resort (Cancun, Mexico) – L.V.X. Collection: Opening in May 2024, the highly-anticipated launch of this adults-only resort is poised to become Cancun’s most elevated all-inclusive experience. Located along the white sand beach of Costa Mujeres, Hotel Mousai Cancun will delight travellers with an eclectic fusion of chic modern design, and spacious, well-appointed accommodations – offering 88 lavish oceanfront suites adorned with floor-to-ceiling windows, and sprawling terraces featuring private Jacuzzis overlooking the azure waters below. Guests can soak up the Cancun sun with the choice of two expansive pools, enjoy holistic treatments at the tranquil Spa Imagine, and unlimited gourmet dining at the resort’s fine dining and casual restaurants, including top-shelf beverages, and 24-hour suite service. Hotel Ambasador Split (Split, Croatia) – L.V.X. Collection: A waterfront respite located in the heart of Split on the West Coast promenade, Hotel Ambasador Split is a luxury boutique hotel overlooking the Adriatic Sea. Where modern sophistication meets Mediterranean simplicity, the hotel is comprised of 98 contemporary rooms and two suites featuring expansive windows and elegant, comfortable spaces designed with modern amenities and decor. Originally opened in 1937, the hotel boasts an 1,850-year-old reception desk carved from black oak found on the bed of the Sava River – and delights travellers with an in-house guest experience team, known as “Diplomats,” providing personalised service, including guidance on local sights and experiences. Additional highlights include gourmet dining featuring Mediterranean cuisine and fine wines at Restaurant Méditerranée, and rejuvenating treatments at Hacelia Spa. “We are proud to welcome this distinctive group of 15 new member properties, including six new openings, to our global portfolio of luxury independent hotels,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Presenting our loyal customers and community of passionate travellers with new places of distinction and opportunities to discover the latest luxury independent hotel experiences is core to our brand promise, ‘Believe in Travel.’ Each of these exciting new additions – spanning 13 countries and four continents – marks continued growth and development, further amplifying the brand’s presence in key markets across the globe.” Other member properties to have joined Preferred Hotels & Resorts’ global portfolio from January 1 through March 31, 2024, include: Durango Casino & Resort(Las Vegas, Nevada) – Lifestyle Collection Pendry Natirar(Gladstone, New Jersey) – L.V.X. Collection Ara Maris(Sorrento, Italy) – L.V.X. Collection Grand Hotel Imperiale(Forte Dei Marmi, Italy) – L.V.X. Collection Glee Hotel(Nairobi, Kenya) – L.V.X. Collection NIXE PALACE(Mallorca, Spain) – Lifestyle Collection Only YOU Hotel Malaga(Malaga, Spain) – L.V.X. Collection South Place Hotel(London, United Kingdom) – L.V.X. Collection Villa Dahlia(Stockholm, Sweden) – Lifestyle Collection SCP Corcovado Wilderness Lodge(Bahia Drake, Costa Rica) – L.V.X. Collection Each of these new member hotels participate in I Prefer Hotel Rewards, the brand’s points-based loyalty programme with 5 million travellers enrolled globally. Complimentary to join, members of I Prefer earn points redeemable for cash-value Reward Certificates, Titanium status, and other value-rich benefits from eligible stays at nearly 600 participating hotels and resorts worldwide.
Preferred Hotels & Resorts welcomes 13 new member properties
New photos of CCI exteriors taken 6/23-6/24 by Kurt Lischka Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 13 new member properties to its global portfolio between October 1 and December 31, 2023. Ranging from an opulent Sicilian resort boasting old world charm, to an Argentinian vineyard retreat at the foot of the Andes Mountains, each of these distinct properties offer a host of memorable guest experiences to inspire travellers as they embark on new adventures across the world in 2024 and beyond. Highlights include: Azul Hotel & Retreat (Guanacaste, Costa Rica) – Lifestyle Collection: Situated on Costa Rica’s Pacific Coast in the vibrant area of Playa Azul, part of one of the world’s seven Blue Zones celebrated for the vitality of its residents, the resort is surrounded by lush jungle and a palm-fringed beach. Guests can enjoy a host of adventurous sea and land activities including surfing, snorkelling, biking, horseback riding, turtle conservation experiences, and ATV jungle tours, as well as access to the nearby Diria National Park and Sibu Wildlife Sanctuary. The 23 accommodations, ranging from spacious rooms to luxurious suites and private villas, benefit from on-site amenities including two restaurants and a bar, complimentary surfboard rental, exclusive beach access, a fully equipped gym, in-room spa treatments, pool and jacuzzi, workspaces, and a yoga platform. Camp Creek Inn (Inlet Beach, Florida, United States) – L.V.X Collection: Surrounded by native forest of oak, pine, and cypress, the Louisiana French Creole-inspired escape is composed of 75 rooms and suites, all of which benefit from exclusive access to the Watersound Beach Club® white-sand beach and two beautiful beachfront pools. For golfers, the Camp Creek® Golf Course and Shark’s Tooth Golf Course provide two challenging options, and additional private club amenities range from a wellness centre with sauna and steam rooms, to tennis and pickleball courts and three dining venues – 1936, Bark ‘N Brine and ANR – all helmed by Executive Chef Joseph Truex, a classically trained, award-winning chef.
Preferred Hotels & Resorts donates 1 Million I Prefer Hotel Rewards Points to Cancer Research
In celebration of the 2023 KPMG Women’s Irish Open, Preferred Hotels & Resorts - the world’s largest independent hotel brand – has donated 1 million I Prefer Hotel Rewards points to Ireland’s National Breast Cancer Research Institute, the event’s charity partner. As the official hole-in-one sponsor for this year’s KPMG Women’s Irish Open, Preferred Hotels & Resorts, announced that it would gift 2 million I Prefer Hotel Rewards points - redeemable for up-to 40 hotel nights - split equally between the charity and the first professional golfer to score an ace in the competition. Smilla Soenderby achieved first place, closing 10-under-par 62, but there was no hole-in-one winner. The National Breast Cancer Research Institute is an Ireland-based charity that funds a comprehensive research programme at the University of Galway. The research team, in collaboration with universities and hospitals across the globe, focuses on the development and improvement of diagnostic techniques and treatment strategies, to drive real and measurable improvement in clinical outcomes for breast cancer patients. “We are delighted with the generous 1 million I Prefer points donation,” said, Miriam Hand, National Coordinator ‘Play in Pink’ at the National Breast Cancer Research Institute. “This will make a huge impact to our volunteers and researchers who we intend on gifting them to, to support their ongoing Play in Pink activities. We are very appreciative to Preferred Hotels & Resorts.” With more than 4.5 million members currently enrolled worldwide, I Prefer Hotel Rewards is the world’s biggest loyalty programme for independent hotels and extends points, status, and other complimentary benefits to members for eligible stays at more than 650 participating luxury hotels and resorts worldwide. “We are thrilled to have awarded these I Prefer Hotel Rewards points to Ireland’s National Breast Cancer Research Institute. It is an honour to support such a worthy cause,” said Jennifer Munro, vice president of loyalty for Preferred Hotels & Resorts. “This year we re-introduced the programme with thoughtful updates, including the launch of a content-rich, standalone website, and an upgraded mobile app, ensuring that the charity’s volunteers will have access to even greater benefits and experiences across our hotels.” Hosted for the second time at Dromoland Castle Hotel in County Clare, the KPMG Women’s Irish Open teed off on 31 August and concluded on September 3, bringing together the world’s best women golfers to compete in a magnificent setting that characterises the stunning Irish countryside. A member of Preferred Hotels & Resorts prestigious Legend Collection, Dromoland Castle’s 18-hole 6,824 yards par 72 championship course was elevated with a €2 million upgrade in advance of the 2022 tournament and underwent further refurbishments this year. As part of the Preferred Golf portfolio, I Prefer members also enjoy a free round of golf with each two-night stay at Dromoland Castle when booking the Complimentary Golf Offer. For more information on I Prefer Hotel Rewards and to enrol in the program visit
Hotel Bellevue celebrates becoming the newest member of Preferred Hotels & Resorts
Hotel Bellevue on Lošinj Island in Croatia is the newest member of Preferred Hotels & Resorts and the first PTG member in Croatia! A symbolic ribbon cutting, cake, and champagne celebration was held at Hotel Bellevue’s Alto Rosso Lounge Bar on Monday, July 3, with special guests from PTG, including Roberta Possenti – Vice President Europe, Claudia Brusamolino – Director of Hotel Revenue Optimization, and Antonio Mugno – Account Director of Southern Europe. The independent Preferred Hotels & Resorts chain gathers over 700 recognizable hotels, residences, and unique hotel groups in 80 countries. Being the first property in Croatia to become a member of this prestigious hotel chain is a significant milestone for Hotel Bellevue and the Lošinj Hotels & Villas brand. This partnership will enhance Hotel Bellevue’s global presence and help connect our brand with a wider audience of travellers who appreciate authentic and memorable experiences. Hotel Bellevue is honoured that Preferred has expanded its portfolio by adding our hotel as a member of the L.V.X. collection, thus recognizing the potential of Lošinj Island as a destination and the exceptional service and luxury that Hotel Bellevue offers. Hotel Bellevue is a five-star lavish retreat located on the picturesque island of Lošinj in Croatia, just steps from the healing waters of Čikat Bay. With 185 rooms and 21 suites, Hotel Bellevue’s facilities include Bellevue Spa Clinic, an uber-chic, high-tech haven named Croatia’s Best Hotel Spa 2022, and Matsunoki, a Michelin Plate-awarded fusion restaurant offering traditional Japanese cuisine and fresh Mediterranean ingredients from local organic farming. A luxurious choice for relaxation and regeneration, Hotel Bellevue and Lošinj Island offer a range of natural healing elements, such as pine forests, medicinal plants, and restorative sea air. The island of Lošinj is a hidden gem in the heart of the Adriatic Sea, featuring a unique climate and a rich cultural heritage.
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