Loyalty programs have become indispensable for a good direct sales strategy — as confirmed by the latest findings of Roiback.

Direct sales solutions provider, Roiback, has partnered with the software company, Travel Compositor, to launch a new integration that allows hoteliers to offer combined packages of hotel,…

Lopesan Hotel Group and Roiback have signed a collaboration agreement to create a new website and push hotel sales by improving distribution systems.

BackHotel Lite, the new simplified version of Roiback’s booking engine for small chains and independent hotels, is already being used in five countries worldwide: Spain, Mexico, Indonesia,…

Roiback, a company that specialises in powering direct sales for hotels, has underlined the challenges that the hotel industry faces in 2019.

With the advent of the latest technology and AI-powered chatbots, use of mobile bookings and other reservation options are becoming popular in hotels. Some hotels have stopped paying any…

Direct channel specialist Roiback has announced that Google Hotel Ads (GHA) now represents 65% of hotel bookings coming from metasearch engines.

Hotelbeds Group, part of TUI Group, has closed another successful fiscal year, with total transaction value (TTV) growing by €700m or 20% in 2015 to reach €4,279 million.  The…

TUI Travel’s Accommodation and Destinations (A&D) division has been rebranded to Hotelbeds Group under its merger with TUI AG. While recognising the significance of the Hotelbeds…