Lopesan Hotel Group and Roiback sign collaboration deal to push direct booking channel

Eduardo Gómez de la Mata, head of e-commerce at Lopesan Hotel Group (leftmost) stands with his team and delegates from Roiback

Lopesan and Roiback have signed a collaboration agreement to push hotel sales. By improving its web and distribution solutions in the direct booking channel, the Lopesan Hotel Group has partnered with Roiback, a specialist in managing hotels’ direct sales channels.

Eduardo Gómez de la Mata, head of e-commerce at Lopesan Hotel Group, said: “The decision to strengthen our website and our hotel distribution systems has led us to firmly bet on Roiback, as it is a leader in the sector and has shown full involvement and support with the project from day one.”

Roiback’s booking engine called BackHotel 4.5 is already working on Lopesan’s website and a total of 21 hotels in the Canary Islands, Germany, Austria and the Dominican Republic are already benefiting from this upgrade.

Screenshot from https://www.lopesan.com

The integration of the booking engine simplifies its use and facilitates the consumer’s decision to purchase. It offers a brief and flexible booking process wherein the page shows the availability per hotel, as well as alternative dates in case the rooms are occupied on the selected days. It also offers options in other hotels of the chain based on the user’s previous searches such as the location, star category or services.

Aside from the booking search engine, Lopesan Hotel Group has also announced the creation and implementation of a website for the group’s hotel project that’s currently being developed in the tourist area of Playa Bávaro, in the Dominican Republic.

Lopesan Costa Bávaro

The future five-star Lopesan Costa Bávaro resort will have more than 1,000 rooms and will be the first hotel marketed under the Lopesan brand in the country. Promotions for the hotel will already begin through the website, long before its scheduled opening in the summer of 2019.

“We are convinced that the results will be magnificent”

Rebeca Gonzalez, managing director at Roiback, has highlighted the importance of the agreement with Lopesan Hotel Group: “It is a real privilege for Roiback to have been chosen as a strategic partner by Lopesan Hotel Group, one of the most important chains in Spain and with a clear international projection.

“We are already working together to improve and increase their online business and we are convinced that the results will be magnificent.”

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