Rebeca Gonzalez

Loyalty programs have become indispensable for a good direct sales strategy — as confirmed by the latest findings of Roiback.

With the advent of the latest technology and AI-powered chatbots, use of mobile bookings and other reservation options are becoming popular in hotels. Some hotels have stopped paying any…

Lopesan Hotel Group and Roiback have signed a collaboration agreement to create a new website and push hotel sales by improving distribution systems.