Direct sales solutions provider, Roiback, has partnered with the software company, Travel Compositor, to launch a new integration that allows hoteliers to offer combined packages of hotel, flights and trains through their website.
Designed to respond to the hotel clients that also need to purchase for the journey – and as an alternative to flight and accommodation packages, the new product is a cross-selling solution that offers other ancillary services such as car rental, excursions, transfers or tickets.
The solution bypasses packages that are usually sold by tour operators and has multiple benefits for hoteliers. It allows both independent hotels and hotel chains to increase their income since more potential customers are reached through the direct channel and an additional income is obtained through the selling of ancillary services. Additionally, costs are reduced through the integration of the sale process with the CRS (Central Reservation System) and the optimisation of the resources used by the hotel.
“Using the OTAs to offer this solution often requires hotels to sacrifice their income”
Leonardo Llorente, product and innovation director at Roiback, said: “Booking a flight and a hotel at the same time through an OTA is already something common in the market. However, using the OTAs to offer this solution often requires hotels to sacrifice their income by offering significant discounts on their standard rates. At the same time, implies an increase in their dependence and the loss of control on their distribution, since the ‘opaque’ rates are often used by OTAs in the sale of Room Only.”
“The hotelier has full control of the packaged rates”
“With this new proposal, Roiback allows offering through the hotel’s direct channel an integrated and competitive web solution for those customers who need to purchase a combined package of accommodation and transport. The hotelier has full control of the packaged rates he wants to sell through his direct channel and also offers an added service to the client, who will not have to go to another website to book the flight,” added Llorente.
This new product uses the ‘packetisation’ technology of Travel Compositor, which also includes the multi-destination engine option for medium and large chains. It offers two payment methods for the client: full payment in advance, or a new formula that allows paying an online deposit in advance and the rest upon arrival at the hotel.
The Spanish hotelier BCN Urban Hotels has been the first chain to benefit from this new solution that is already available on their website www.bcnurbanhotels.com.
Llorente concluded: “It is important to highlight that this solution is being strengthened since some large hotel chains have begun to offer it directly on their direct channel, which means the final customer is slowly getting used to searching for flight and hotel packages directly on the hotels’ websites”.