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Travelzoo unveils new outdoor advertising campaign
Travelzoo, the online publisher of exclusive offers and experiences for members, has unveiled a new outdoor campaign to inspire Britons to keep dreaming of and planning for holidays to take after lockdown. Holidaymakers are facing cancelled plans this summer, and since many of them have extra time on their hands during the current lockdown, the campaign promotes a range of fully refundable UK hotel stays for dates later in the year, as well as international holidays for 2021. The campaign is built on the insight that despite the devastation of the last three months, the appetite for getting away is still strong. In a recent Travelzoo member survey, 60% said they would book a travel deal right now if it was fully refundable or free to change. It aims to encourage Britons to dream, book and save now, and then travel later, by showcasing that it’s working with partners to provide deals with increased flexibility for travel. Glyn Owen, head of marketing in UK at Travelzoo said: “The travel industry has been severely hit by the pandemic so it’s not time to travel, but it is time to dream and plan for the future. We recently returned to publishing travel deals after a break for most of March and April. The weekly surveys of our member base provided the insight that people were ready to book travel if the offers were refundable or had extra flexibility like ‘no change fees’ for holidays. We used this as the basis for this campaign – emphasising the ‘future’ and ‘refundable’ aspects of our offers.”
Travelzoo: Spontaneous travel is key to happiness
Travelzoo has published the results of its Spring Travel Trends Survey, revealing that travelling spontaneously leads to a better and happier life. Are your clients looking to book their next trip way ahead of time? You may want to suggest a more spontaneous schedule as research by the travel deals company, Travelzoo, revealed that almost half (49%) of respondents who self-identify as spontaneous leisure travellers strongly perceive themselves as happy, while only a third of non-spontaneous travellers say they feel happy in life. "Spontaneous travel" refers to unplanned travel in terms of timing and/or location, such as a last-minute weekend getaway or a trip to an unexpected destination. The survey results indicate that spontaneous leisure travel is on the rise, with 83% of survey respondents reporting that they will consider taking a spur-of-the-moment trip in 2019. “The real spirit of travel” Sharry Sun, Travelzoo's global head of brand, commented: "At Travelzoo, we believe that the real spirit of travel lies in curiosity and the desire to reach outwards and search for authentic experiences. "Traveling spontaneously allows us to step outside of the worlds we live in every day, and reward ourselves with recharged energy, unexpected encounters and even life-changing self-reflection." Positive and confident Spontaneous travellers are almost twice as often to state that they are happy most of the time and can handle the unexpected challenges of life, compared to non-spontaneous travellers. 40% more spontaneous travellers said they were content and satisfied with their lives, and feel connected with family, friends and the world. These rates are consistent across all the countries that participated in the survey: Australia, Canada, China, France, Germany, Hong Kong, Japan, Spain, the UK, and the US. Looking for inspiration Spontaneous travellers actively seek out information and ideas to be inspired. Almost no spontaneous traveller (less than 4%) would go on a trip without feeling the call of their internal desire, compared to 17% of non-spontaneous travellers. In addition, 26% of spontaneous travellers try five or more sources of information to get the most unusual, quirky or off-the-beaten-track travel ideas, in contrast to only 13% of non-spontaneous travellers. About the Spring Travel Trends Survey The Travelzoo Spring Travel Trends Survey is part of a series conducted four times a year (Spring, Summer, Autumn, Winter). The research was completed by 6,129 consumers aged 18 and over in Australia, Canada, China, France, Germany, Hong Kong, Japan, Spain, the UK, and the US, who responded to an online questionnaire in February 2019.
Travelzoo’s destination guide for value-seeking Brits in 2019
Travel deals publisher Travelzoo has revealed the destinations set to offer the best-value deals for British travellers in 2019. As the value of the pound remains low and holidaymakers are expected to face a rise in the cost of holidays this year, Travelzoo reviewed international currencies, flight routes, hotel inventory and other key travel data to pick out the very best Deal Destinations for 2019. Its team compiled the best places to go this year — from a UK city break to an exotic bucket-list adventure. “Many travellers are choosing to book their 2019 trips in advance” James Clarke, UK general manager for Travelzoo, said: “The rising cost of holidays added to the Brexit uncertainty in the UK means many travellers are choosing to book their 2019 trips in advance or are seeking out deals. Our Travelzoo experts have picked out the destinations where, due to new hotels, budget flight routes or currency benefits, the British holidaymaker’s pound will go that bit further.” Best for foodies: Galway Galway, Ireland The beating heart of Ireland’s food scene, Galway is recognised of its food festivals, culinary tours and two Michelin-starred restaurants. The city’s cultural and social development is expected to grow further in 2019, with investments made in community projects, local food producers and hotels as part of the Galway 2020 initiative. Beat the rush in 2019, when budget flight options to nearby Shannon, plenty of hotel-only deals and good-value restaurant dining make this the wallet-friendly destination for foodies. Best for luxury: Greece Santorini, Greece Greece has long been a favourite of British travellers, and it remains one of the best places in Europe to find luxury at pocket-friendly prices. Holiday operators such as Elegant Resorts and Mr & Mrs Smith have increased the number of luxury accommodations available, while a growing trend for boutique hotels offers luxury at competitive prices. With budget airlines including easyJet, Ryanair and Norwegian all providing a route into the country at bargain prices, and 227 inhabited islands to explore, it’s easy to find some relaxation and indulgence away from the crowds. Best for solos: Japan Osaka, Japan Though at first glance Japan might seem daunting to international visitors, Japanese culture embraces the solo traveller, and the plentiful accommodation options, easy-to-use transport and emphasis on travellers’ safety make it one of the best destinations for first-time solo travel. Last year, the Post Office’s annual Holiday Money Report also revealed Japan was becoming significantly more affordable for Brits than in recent years. As the country surges to the top of many travellers’ wish-lists thanks to the 2019 Rugby World Cup and Olympic Games in 2020, now is the best time to take advantage of the huge increase in hotel investment and the launch of new flights, such as British Airways’ new direct route from London to Osaka. Best staycation: Liverpool Liverpool, England While the UK is hardly short of city-break options, finding a destination that offers good value to visitors can sometimes be tricky. Step forward Liverpool, reinvigorated after a year of activity in 2018 to mark ten years since it was named European Capital of Culture. Reachable by car in four hours from much of the country, Liverpool offers plenty worth travelling for; the city is packed full of history, music and culture, and boasts a host of bars and restaurants offering an evening out at a reasonable price. Best bucket list destination: Namibia Namibia, Africa Going on a safari is at the top of many a bucket list, but that once-in-a-lifetime trip can often come at a once-in-a-lifetime price, particularly in popular destinations such as Botswana and Tanzania. Namibia offers equally incredible natural splendour and is a great option for that 2019 big trip. It combines spectacular desert landscapes with big-hitting wildlife spotting in places such as Etosha National Park, which is roamed by an abundance of wildlife, including lions, elephants and giraffes. Best city break: Valletta Valletta, Malta With 300 days of sunshine a year, a plethora of things to see and do, and flights available from across the UK (including newly launched links from Exeter and Cardiff), Valletta is a hard-to-beat city-break destination. The Maltese capital packs plenty into its city walls, with the narrow streets of the UNESCO World Heritage-listed fortress ranking as one of the most concentrated historic areas in the world, chock-full of churches, palaces and some of Europe’s finest artworks. Named a European Capital of Culture in 2018, Valletta has benefitted from recent investment, which has culminated in the recent opening of MUŻA, Malta’s flagship museum of art. New boutique hotels, meanwhile, have added more room capacity, meaning 2019 is set to be the year of great city-break deals.
Travelzoo uncovers the secret travel habits of Hong Kong
Travelzoo, a global publisher of exclusive travel offers, has disclosed the travel preferences of Hong Kong travellers. The information is based upon data derived from their first half-year report of 2017 on Top 20, Travelzoo's weekly newsletter. The report reveals that short-haul destinations remain by far the most popular vacation choice among there 500, 000 members, with 90 percent opting for Asia Pacific destinations. But, there is also a trend, for high end Hong Kong travellers, beginning to look at locations further afield. The 10 most-clicked destinations in the first half-year of 2017 were, in order of preference --Macau, Bangkok,Taipei, Seoul, Osaka, Tokyo, Okinawa, Hong Kong, Singapore and Nagoya. "Undoubtedly, short-haul travel deals are most well-received by our members," comments Kevin Shui, Travelzoo's general manager, Hong Kong. "They offer a safe and economical choice for the savvy travelers like our members. We are confident to predict that destinations in Asia Pacific will continue to attract more Hong Kong outbound tourists in the foreseeable future." In terms of clicks and conversion rates, Hong Kong's travel enthusiasts loved the Macau deals in the Top 20 the most as Macau hotel packages performed the best in the first six months of 2017. "It's not uncommon to see a new Macau hotel in our Top 20 attract almost 20,000 views and hundreds of inquiries in less than 72 hours," adds Shui. In Hong Kong, Travelzoo members respond very well to recommendations on spas and hotels for a stay-cation. There have been deals to encourage Hong Kongers to explore exotic destinations such as Cambodia, Vietnam, Nepal, Laos, Russia, Kazakhstan, Czech Republic (Prague), Tibet, Kenya and South Americas. Collectively, they generated 35,907 clicks—nearly as many clicks as Singapore did (35,536)—which is a notable trend from the same period last year. As far as Australia goes, besides Sydney, Melbourne and Gold Coast, Travelzoo Hong Kong members recently were very keen about Tasmania where they could see the Aurora Australis light up the sky. When it comes to Taiwan, although Taipei came third among most-clicked cities, there has been an increase of Hong Kong tourists visiting Yilan and Hualien for the beautiful natural landscape. "Travelzoo Hong Kong members love to travel. They value exploring the nature and having cultural experiences when they travel in-depth. We strongly believe the exotic destinations will keep emerging to prevalence in the Hong Kong travel market," comments Shui. Europe and North America Travelzoo Hong Kong has also recommended over 100 deals to Europe and North America during the six months. The collective performance of the two continents is as good as Thailand. "With news about terrorist attacks in Europe and mass shootings in North America, Hong Kongers do have concerns about safety when they make decisions on their next holiday destinations since many of them travel with family," adds Shui.
Q&A With Gabe Saglie of Travelzoo: Microadventure Travel
Travelzoo’s Senior Editor Gabe Saglie is a leading expert on travel deals, tips and trends. He has appeared on dozens of highly-rated networks, including NBC, CNN and Fox News, as well as affiliate stations in top TV markets around the country, including New York City, Los Angeles, Chicago, Dallas and San Francisco. Gabe is also regularly quoted in major publications, like the New York Times, Boston Globe and US News and World Report, and writes a regular destinations column for ABC News Travel. He’s a longtime wine and food writer, too. Gabe is a Chilean native born in Norway to globetrotting parents. He has traveled extensively and is fluent in Spanish, French and English. Gabe’s travel experiences allow him to be one of the industry’s foremost consumer travel advocates. Q: What is a “Microadventure” and who is opting for these. A: A microadventure is a burst of a vacation or experience. The kinds of things that previous generations thought you needed 7, 10, or 15 days to experience, are being condensed into much shorter more-efficient trips. Those of us who are busier are looking for the same experience in just maybe a nugget -- two, three, four nights instead. According to the Travelzoo® Summer 2017 Travel Trends Survey, nearly three quarters of Americans are planning to take a long weekend trip this summer, and half of travelers said they were likely to take more long weekend trips than they did last year. This trend is popular amongst a wide group of people. For example, nearly half of those who travel for business, noted that they have taken a “bleisure” trip -- combining business with pleasure by adding extra time at a destination at the beginning or end of a business trip. Millennials, who prioritize immediacy, are drawn to adventure and are looking for quick and unique ways to load up their social media accounts, are driving this trend, too. Q: Why are people choosing these? A: The average American only has just two weeks of vacation time annually so planning microadventures allows people to do more with less time. Additionally, microadventures are a cost-effective way to see bucket-list destinations; trips that are traditionally thought of as thousands of dollars can be done for $700-$900. Q: What is an example of a microadventure. A: Great examples of microadventures include all-inclusive dude ranch experiences, quick lake houseboat getaways, glamping trips, adrenaline-pumping 1 or 2-day adventures (like whitewater rafting a river a few hours away from home or sky diving at a nearby location). Additionally we are seeing an increasing number of short-haul/3-night trips to Europe. A few microadventure you can find on Travelzoo include Dude Ranch and Houseboat. Q: What other travel trends do you predict for 2017? A: Due to currency fluctuations, flight routes, hotel inventory and other travel data, we predict the following destinations to be popular in the upcoming months: Florida’s Gulf Coast: Seven new hotels opened in 2016 in the Clearwater area, including the luxury Opal Sands Resort. A new Wyndham Grand Resort on Clearwater Beach is among several upscale brands opening their doors in 2017. Budget airline Allegiant flies into St. Pete-Clearwater International Airport from 20 U.S. cities, and nearby Tampa airport is serviced by most major U.S. carriers, resulting in heavy competition and frequent airfare sales to the region. New Zealand: The number of airline seats to New Zealand has doubled this year, with American Airlines, United Airlines and Air New Zealand introducing direct flights from the U.S. The increased competition means packages that used to cost $2,000 per person can now be found for as little as $1,299. Travelzoo deal experts also recommend the Air New Zealand Explorer Pass, which allows for stops in several cities, making it a more cost-effective way to see the country from North Island to South Island. Paris: The French department of tourism reports a 1.8 million* drop in the number of visitors to Paris for the first 10 months of 2016 compared to 2015. If this trend continues, it will put pressure on Parisian hotel rates. At the same time, a favorable exchange rate and sharp increase in low-cost flight options mean Americans can experience the French capital for the lowest price in recent years. A new high-speed rail link opening between Paris and Bordeaux in summer 2017 will make day trips to the famous wine region more affordable and convenient than ever. Peru: There are now seven airlines flying nonstop from the United States to Lima, creating more intense competition than ever. The dollar is at a 10-year high against the Peruvian sol. Recently the Peruvian government started limiting the number of visitors to Macchu Pichu, so those interested in visiting should do so soon. Travelzoo has seen a recent trend of East Coast travelers visiting Machu Picchu in a weekend, as Peru is in the Eastern Time Zone and a relatively easy overnight flight away. United Kingdom: The British pound hit a 31-year low after the U.K. voted to leave the European Union in June 2016. A weak pound coupled with a drop in airfares will likely make 2017 the most affordable time to visit the U.K. in recent memory. According to Travelzoo deal experts, a luxury 5-star hotel in Central London now costs 24 percent less than it did two years ago. They are also seeing increasingly aggressive deals available to U.S. travelers, including a recent 4-star London vacation with direct flights from $599. Washington, D.C.:A slew of new hotels make 2017 the time to visit a city that’s already popular with deal-seekers. Washington, D.C., has a huge number of free attractions, including some of the best free museums in the world, like the newly opened National Museum of African-American History & Culture on the National Mall. Fourteen new hotels this year and 16 opening next year will increase supply and likely drive down room rates. Weekends are the time to find the best hotel deals, when business travelers leave town; August is the prime time for deals, as Congress is in recess.
Summer 2022 a record-breaker: ANIXE
As predicted by the last edition of ANIXE report, this summer’s high season smashed all pre-pandemic levels despite inflation. The last two months have seen the continuation of a mega-positive trend in which turnover has exceeded 2019 levels. May 2022 generated a record level of bookings with a 15% monthly increase. The value achieved the 145% scale of growth compared with 05.2019. Recent months were the continuation of a steady positive trend, with turnover exceeding 2019 levels. August 2022 generated a 4% increase in bookings. A value perhaps not as spectacular as in 05.2022, but the value remains 6% higher than before the pandemic began. Recent months have seen the continuation of a steady positive trend, with turnover exceeding 2019 levels. August 2022 generated a 4% increase in monthly bookings. A value perhaps not as spectacular as in May 2022, when the jump was 15%, but the value remains 6% higher than the same period before the pandemic began. This is good news for the travel sector, especially since the trend of full market recovery compared to the pre-pandemic period has continued for nearly six months. This proves that the war in Ukraine, the pandemic and rising inflation - which certainly affects the number of travellers - cannot force people to cancel their vacations. Finally free from the shackles of COVID, the pent-up demand for travel exploded. Airports, airlines and travel agents struggled to keep up with the massive influx of people desperate to get away for a week or two. After some initial bumps in the road, travel facilitators quickly accommodated the uptick in eager travellers to produce results that exceeded the pre-pandemic golden age. Since our last edition, the tragedy in Ukraine has continued, as does its effect on the global economy. Inflation is rampant, energy prices are skyrocketing, and many talking heads predict a very cold (or expensive) winter for most Europeans. In addition, they expect that travel demand will wane as inflation rises and reduces consumer purchasing power. Figures taken from the travel price index (TPI), published by the U.S Travel association, give us a gloomy outlook if current inflationary trends continue. According to July 2022's TPI, the main driver of inflation is the transport segment. The price of airfares rose as much as 27.7% over the same period as last year due to spiking fuel prices. Meanwhile, the prices of accommodation in EU member countries grew by a huge 19.2%. In addition, food and beverage services saw a yearly increase of 7.4%. All of this means the price of the average holiday has risen around 17%. As a result, would-be travellers are beginning to feel priced out. In May 2022, 40% of Travelzoo Spain members who changed their travel plans said it was to choose a more affordable experience. So if prices go up even further, you can imagine more and more people will look for alternatives to travel. Unless action is taken to prevent further inflation, these figures will likely grow as we approach 2023. And when most Europeans are choosing between 'heating or eating', will enough of us be able to afford a holiday to sustain the travel industry's growth? Perhaps many will realise it might be the last chance for an affordable holiday and we could see a desperate scramble for getaways before the impending economic crisis. Do we need a fortune teller? We can try to predict the future with good or bad forecasts, but as we have seen, the market can react unpredictably. For example, the fear of a cold winter may fire up demand for travel to sunnier climes, just as travel restrictions allowed domestic travel to flourish. Additionally, the Work From Home trend is evolving into the Work From Anywhere movement, which could bolster traveller numbers during the coldest months of winter. As a result, we are optimistic that although growth might slow due to inflation, we don’t foresee the same negative trends which the pandemic brought. So, unless COVID-19 raises its ugly head from a summer of slumber and forces governments to take restrictive action, or the war explodes out into the rest of the world, we remain forever the optimists. As a wise man once said, “the past is history, the future is a mystery, and today is a gift, and that’s why we call it the present”. So, let’s not despair about what we don’t know, celebrate this summer’s booking bonanza and take a deeper look at the numbers behind the records.
TourRadar announces Sarah Roos-Essl as their new Director of Content.
TourRadar, the world 's first Adventure Booking Platform, has announced San Francisco Bay Area tech veteran Sarah Roos-Essl as their new Director of Content. With nearly 20 years of experience leading global content and revenue teams for companies like Twitter, Facebook, and Travelzoo, Sarah will oversee the company's content and brand strategy moving forward. The focus of her career has been anchored in the travel industry and how travel brands leverage social media, online publishing, and marketplace channels to support and grow their businesses. She is based at TourRadar's headquarters in Vienna, Austria. TourRadar offers more than 50,000+ multi-day organized adventures across the globe from 2,500 operators in 160+ countries. Founded in 2010, TourRadar was the first to transition multi-day tours to an online marketplace, making them the global leader in the industry today. In 2021, TourRadar further revolutionized the industry by introducing the Adventure Booking Platform, connecting travelers, operators, and travel agents to organized tours through one, easy-to-use platform. Travel Advisors interested in signing up can do so at agents. For any questions regarding the Adventure Booking Platform, Travel Advisors can either call or utilize the LiveChat available on the website.
World’s Top 20 ‘alternative’ must-see landmarks revealed
Extensive research by Travelzoo among 1,000 UK globetrotters identified the ‘off the beaten track’ sights they most want to see. Among them is Germany’s Burg Eltz, a fairy-tale style medieval castle nestled in the hills and forest above the Moselle River. The Rock Houses - homes carved straight into the rock amid a wildlife haven in Stourbridge, UK - is also a popular choice. The study also found a fifth of the 1,000 adults polled actively prefer to visit lesser-known areas because they can experience them without any preconceived ideas of their own. James Clarke, general manager of Travelzoo UK said: “We’re all familiar with those must visit places - the Eiffel Tower, the Leaning Tower of Pisa and so on. They are all truly amazing landmarks but there are a growing number of travellers who want to see sights that aren’t quite so well-known.” The study also found visiting a particular place can have a profound impact on visitors as a fifth have been moved to tears by the beauty, wonderment or history of some corners of the globe. And 20% even said their entire outlook on life changed after visiting some places. Despite the rise of social media and the internet, the study carried out through OnePoll, also found word of mouth is still the biggest inspiration for where those polled choose to visit. Four in 10 said they rely on recommendations from friends and family, however a third will depend on Google and a quarter will use guidebooks.
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