Travelzoo unveils new outdoor advertising campaign

Guest Contributor

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Travelzoo, the online publisher of exclusive offers and experiences for members, has unveiled a new outdoor campaign to inspire Britons to keep dreaming of and planning for holidays to take after lockdown.

Holidaymakers are facing cancelled plans this summer, and since many of them have extra time on their hands during the current lockdown, the campaign promotes a range of fully refundable UK hotel stays for dates later in the year, as well as international holidays for 2021.

The campaign is built on the insight that despite the devastation of the last three months, the appetite for getting away is still strong. In a recent Travelzoo member survey, 60% said they would book a travel deal right now if it was fully refundable or free to change. It aims to encourage Britons to dream, book and save now, and then travel later, by showcasing that it’s working with partners to provide deals with increased flexibility for travel.

Glyn Owen, head of marketing in UK at Travelzoo said: “The travel industry has been severely hit by the pandemic so it’s not time to travel, but it is time to dream and plan for the future. We recently returned to publishing travel deals after a break for most of March and April. The weekly surveys of our member base provided the insight that people were ready to book travel if the offers were refundable or had extra flexibility like ‘no change fees’ for holidays. We used this as the basis for this campaign – emphasising the ‘future’ and ‘refundable’ aspects of our offers.”

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