Luxury Escapes has announced the launch of its new category-leading product, Experiences.
Building on the e-commerce platform’s extensive partnerships with some of the world’s best known brands, Experiences offers a curated collection of handpicked, in-destination activities, helping customers to add anything from a 12-course degustation dining experience at the world-famous Vue de Monde in Melbourne to wine tasting, heli-tour and lunch in South Australia’s McLaren Vale wine region and even a drive-in a Ferrari through the streets of Barcelona for their next getaway.
The launch of Luxury Escapes Experiences capitalises on macro market trends, with projected global spending on the experience economy to hit USD8 trillion by 2030. With travellers increasingly choosing to spend less on material goods and prioritising experiences, travel industry brands are well-placed to deliver more extensive local and customised experiences for travellers.
“With over 50% of our members naming ‘unique, personally curated experiences’ as the number one travel trend they were excited about, we knew we had a specific opportunity to build a product to deliver these once-in-a-lifetime experiences,” Luxury Escapes CEO Cameron Holland said. “By creating a smarter way for travellers to immerse themselves in their destinations, we’re recognising that luxury is increasingly about personalisation and the opportunity to travel in a way that works for you.”
“A testament to the trust our customers have”
The official launch of Experiences comes after an early access period where customer purchases grew 220%, with destinations such as the Maldives, Fiji, Japan and Thailand, the most popular locations for Experiences so far.
“The Experiences economy is only going to get bigger, particularly in travel. We’ve already seen huge growth in experiential travel with our Tours business growing 40% year-on-year. The early success of Experiences is a testament to the trust our customers have in knowing that we personally try every local experience before we recommend it,” added Holland.
Some of the current experiences include:
- Exclusive 12-course degustation lunch or dinner at Vue de Monde, Melbourne
- Wine tasting, heli-tour and three-course lunch with paired wines in McLaren Vale, SA
- Half-day driving tour in a Ferrari California with a professional instructor in Barcelona, Spain
- Sunrise trekking on Batur Volcano in Bali
- Traditional Thai cooking class in Thailand
- Foodies afoot in Saigon, Vietnam