Accor brings new experiences to Montreux Jazz Festival

Guest Contributor

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Hospitality group Accor and the Montreux Jazz Festival are continuing their partnership for a second year. Accor is committed to bringing unforgettable experiences to life for its customers, partners and festival goers throughout this 53rd edition, which will take place between 28 June and 13 July, 2019.

Steven Taylor, chief marketing officer, Accor, said, “A new edition of the festival goes hand in hand with innovation! Just like our destinations, music is synonymous with escape and we are proud to stand alongside the Montreux Jazz Festival for the second consecutive year. Music has long been a passion supported by Accor brands – it is part of the culture at Sofitel, which offers a multitude of musical experiences, and at each summer Solstice for about ten years, celebrates World Music Day.”

In late March, ibis launched ibis Music, an ambitious programme aimed at developing the range of music in all its hotels, and Fairmont – galvanised by the success of the first edition – has decided to expand the award launched last year with the Montreux Jazz Festival internationally and will offer the winner a tour of 20 Fairmont properties throughout the world, he added.

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